The new WBD Global Experiences division combines the Global Themed Entertainment licensing group with the company’s Studio Tours & Retail team.

“We wanted Sausage Roll to be as fun and light-hearted as the LadBaby brand itself, creating a game that would bring families together for a lot of laughs,” said Matt Edmondson, Co-Founder of Format Games.

We find out more about United Creatives’ new one-stop-shop solution for brands – and explore the group’s recent work with Historic Royal Palaces.

“The launch of the regular magazine is an exciting milestone for the brand,” said Gemma Daniels, Senior Licensing Manager at SEGA Europe.

Ximena Duque M – VP of Brand Development for North America & MD for Latin America at LMCA – on how to fuel creativity.

“I love a good brainstorm and a mood board!”: Thomas Merrington – Creative Director at Penguin Ventures – on how he has ideas.

“We want to be led and driven by customer needs”: Ella Haynes – BLE Event Director at Informa Markets – on keeping the show relevant, inspiring and vital.

“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.

“We strongly believe that every child needs a cuddle and benefits from an environment that fosters positive affirmations,” said Lucy Freeth, Founder of Hug Me Pillows.

Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.