“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

The limited-edition Tang Reaper hot sauce combines the Carolina Reaper pepper and ghost chillies, with Tango’s signature tangy orange twist.

Elicia Hicks – Buyer at My 1st Years – discusses what she looks for in a brand collaboration.

“It has an incredible opportunity; it’s about finding the people who believe in it”: Joanna Paul and Peter LoCoco on the Moodles story so far.

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

“We invite fans to celebrate love and friendship through a sweet new line-up of fun collaborations that will surprise, delight and connect across retail,” said Elizabeth Litten Miller, VP, Franchise Strategy at WildBrain.

The 34-piece dual-gender collection is inspired by archival Disney graphics.

Alyse D’Antuono – Hasbro’s VP of Global Franchise Strategy & Management for Action Brands and NERF – on innovation, inspiration and 40 years of TRANSFORMERS.

“If you are a fan of Reese’s candy, this is the one for you,” said Carys Delve, Marketing Manager at Brand of Brothers.

“Our relationship has always delivered timeless and classic pieces”: Fabiola Torres, Chief Marketing Officer at Gap, and Carrie Matson, VP, Marketing Strategy NA at Disney discuss the key to successful fashion collaborations.