“It’s a perfect synergy of art and contemporary style”: IMG’s Marianna Fundator on bringing Shoe Palace and the Van Gogh Museum together
Marianna Fundator, Senior Director of Licensing at IMG, reveals the key to successful creative collaborations between brand owners and licensees.
Van Gogh Museum’s Marijn Veraart on how shared values fuelled a collaboration with Shoe Palace
“We get inspired by people who are inspired by Vincent!”: Marijn Veraart – Head of Licensing at the Van Gogh Museum – discusses being inspired by her licensees.
Shoe Palace CEO John Mersho on what he looks for in a brand collaboration
John Mersho takes us inside the development of Shoe Palace’s recent Van Gogh Museum collection.
Think Influence to helm licensing push for Fisch
Areas of interest for the brand include toys, apparel, accessories, sporting equipment, and publishing.
Represent debuts Oasis capsule collection
“It’s been our ultimate collaboration,” said Michael Heaton, Creative Director and Founder of Represent.
The Pokémon Company International and Aardman tease ‘special project’ for 2027
The collaboration will see Aardman bringing its unique style of storytelling to the Pokémon universe for brand-new adventures.
Joking Hazard’s Alex Murty and Fuzzballs creator Marc Sach discuss bringing the brand into games
Alex Murty and Marc Sach tell us why Fuzzballs is a perfect fit for the tabletop space.
Peanuts Worldwide’s Tara Botwick on why a collaboration with Anya Hindmarch proved a “perfect alignment” for the brands
Tara Botwick – Senior Director of International Territory Management EMEA at Peanuts Worldwide – discusses her approach to striking partnerships.
Rubies readies UK launch for Bluey costumes
“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.
Hasbro debuts Transformers x Sonic the Hedgehog action figures
The Blue Booster figure converts between robot and car mode in 27 steps.