Pink Key Licensing’s Richard Pink and Nancy Jones on design, creativity and taking food brands into new areas
We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.
HYPE teams with Hasbro for Nerf apparel collection and limited-edition blasters
The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.
Smeg’s John Davies on the firm’s design-led approach to brand collaborations
We spoke with John Davies, Smeg’s UK Head of Marketing, about the firm’s approach to design, partnerships and future opportunities.
Issho46’s Romario Lai on designing the Pantone Lifestyle Gallery – and the power of pop-up stores
To find out more about what went into bringing Pantone to life as a retail experience, we caught up with Issho46 Director Romario Lai.
Hasbro and Right Angle Entertainment prepare for opening of Clue: An Outdoor Walking Experience
Guests will walk around the famed rooms of the game, interrogate suspects like Professor Plum and Miss Scarlet, and aim to be the first in their group to solve the mystery.
Van Gogh Museum to launch its first ever fragrance with Floral Street
“Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday,” said Floral Street’s Michelle Feeney.
Jazwares to enter the pet toy space with range inspired by Wham-O brands like Slip ‘N Slide and Frisbee
“As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category,” said Michael Rinzler, Executive VP/Partner, Jazwares.
Jacob’s partners with The Cheshire Cheese Company for Mini Cheddars-inspired cheese
The Ploughman’s Cheshire Cheese, inspired by Mini Cheddars, is made with pickled shallots and creamy Cheshire Cheese.
PUMA launches HARIBO collection, with apparel inspired by Goldbears and Happy Cherries sweets
The first drop will include the HARIBO Goldbears-inspired CA Pro and the Happy Cherries-inspired Street Rider trainers.
Dean’s Michael Louw on how brand collaborations are helping expand the shortbread firm’s audience
We caught up with Michael Louw, Key Account Manager at Dean’s, to find out why a collaboration with Aardman made sense – and what went into the development of the range.









