Hasbro and Reebok debut Candy Land basketball court for kids of Georgia’s Rockdale County
“Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community,” said Reebok’s Kathleen Tullie.
Harry Potter New York store to boast themed areas, VR experiences and exclusive products
The store has its very own Wand Shop which is host to over 50 wands, including a Golden Snitch Wand created especially for Harry Potter New York.
Doughnut Time moves into fashion with Bite Gear apparel collection
The range was designed and created by the in-house team at Doughnut Time, a brand known for its hand-crafted inventive doughnuts.
Natural History Museum’s Maxine Lister on creativity, sustainability and opportunity
We caught up with the Museum’s Head of Licensing – Maxine Lister – to dive into the design process behind some of the firm’s recent collaborations.
WildBrain CPLG’s Jimmy Sorber on Space Invaders, Floris Van Bommel and why we’re in a golden age of footwear collaborations
Jimmy Sorber – Product Development Manager, Northern Europe, WildBrain CPLG – tells us about the creative process behind bringing Space Invaders into footwear.
Mattel Films teams with Vin Diesel for Rock ‘Em Sock ‘Em Robots movie
“To take the classic Rock ‘Em Sock ‘Em game, with Mattel as my partner, and align it with the kind of world building, franchise making success we have had with Universal, is truly exciting,” said Diesel.
Hasbro teams with Star Editions to launch online Monopoly store
The new store sells a range of exclusive personalised and non-personalised Monopoly gifts, including cushions, posters and even a Monopoly board café table.
Pantone debuts Pantone Lifestyle Gallery store in Hong Kong
The 600sq ft location sells a range of Pantone products, including the brand’s recent FunMix collection, which spans bedlinen, loungewear, slippers, towels, and blankets.
Grupo Modelo teams with Francobolli to launch world’s first Corona store
The site at Mexico’s Cancun airport houses two Corona stores as well as two kiosks.
Reebok teams with Hasbro for Candy Land footwear collection
The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.