Biscuiteers teams with Royal Horticultural Society for botanical biscuit collection
“Over the years, our Spring collections have become a real Biscuiteers classic, so there was no better a partnership for us than with the RHS,” said Biscuiteers.
Fanattik’s Anthony Marks discusses which licences work for him… And what he won’t go near!
Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik
Fashion designer Sheila Rashid on keeping things subtle with her Jack Daniel’s collaboration
We caught up with Sheila to find out more about her creative process, and how she tackled designing a pair of overalls inspired by the iconic booze brand.
Sesame Workshop’s Theresa Fitzgerald on brand values – and what we can all learn from Cookie Monster
We caught up with Theresa to learn more about her history with brands, and what’s key to designing great product for Sesame Street.
Roydon Turner on changing the conversation around organ donation with the Orgamites
We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.
Cleaning guru Mrs Hinch launches homewares collection with Tesco
The range – styled under the brand name Hinch – spans duvet covers and bedspreads, cushions and candles, as well as wall art, soap dispensers and mugs.
Mondo debuts Godzilla Vs Kong tiki mugs
The tiki mugs have been designed by Mondo’s own Mike Bonanno and Hector Arce.
WildBrain CPLG to bring engine oil brand Motul into workwear, tools and toys
The deal marks Motul’s first expansion into licensed products.
Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions
We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.
Ben & Jerry’s Flavour Gurus Colleen Rossell and Haylee Nelson on bringing brands like Netflix into ice cream
Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.