“I am excited to add this delicious gin to the elephant armour range, which includes products inspired by a true treasure of the collection and one of our star attractions,” said Marika Hartley, Royal Armouries Retail Development and Innovation Manager.

PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.

Fernanda Abreu – Head of Licensing at Endemol Shine Brasil – discusses launching the first clothing line for Peaky Blinders in Brazil.

The Central Perk logo appears across the range, as well as the characters’ names in Maison Labiche’s embroidered style.

The sneakers focus on fan-favourite characters like Pikachu, Charmander, Squirtle and Gengar.

The Gears of War video game franchise has sold over 40m copies since debuting in 2006.

“Through our new licensing program, we are excited to use the power of our iconic brand to bring forward even more new and innovative ways for people to be well,” said Dave Jackson, CEO of Jacuzzi Group.

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

Gabriel Zandomênico – CEO and Co-founder of Oficina Reserva – discusses creativity, future collabs and the appeal of Peaky Blinders.

“Delighting children is the motivation for everything that we do at Acamar Films and it is exhilarating to be opening such an innovative retail experience with British Land,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films