Hasbro and Sugarfina launch limited edition of Candy Land containing real sweets
“We were excited to innovate the beloved childhood game, while bringing a new way of candy tasting to grown-ups and children alike,” said Scott LaPorta, CEO and Co-Investor of Sugarfina.
From Bond to Batwheels: Frank Tiessen, President of Carrera Revell Of Americas, discusses new brand collaborations
As Carrera celebrates its 60th anniversary, Frank Tiessen reveals the secret to the brand’s longevity.
NERF Action Xperience centres to open in China from 2025
“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.
SAW gets the board game treatment from Iconiq Studios
“We are passionate about tabletop gaming, and we wanted to create something that immerses you in the world of SAW – while also being a game you’ll want to regularly bring to the table,” said Luke Melia, designer of SAW: The Jigsaw Trials.
Sound Leisure to launch Wurlitzer jukeboxes in 2024
“Wurlitzer’s original brand mission was to bring people together through the joy of music and we look forward to seeing how this line of jukeboxes delight and inspire music lovers in new ways,” said Gudrun Wurlitzer, President of Wurlitzer.
Kids Industries completes rebrand for Character.com
“A smile forms the basis of the brand world, threading it throughout the assets and bringing it to life in the logo through the logotype,” said Raj Pathmanathan, Creative Director at KI.
Tonies welcomes Tobias Wann as CEO
“In Tobias, we have found not only an outstanding business leader, but also someone who understands tonies’ vision, shares our values, and understands the importance of the tonies culture,” said tonies co-founder Marcus Stahl.
“The industry will transform”: Products of Change’s Helena Mansell-Stopher on helping brands progress their sustainability journey
Products of Change’s Helena Mansell-Stopher discusses why the SILC event is a must-attend.
Talking Brands: Given the increase in visitor numbers at BLE 2023, how will this translate into new business opportunities?
BLE 2023 welcomed record numbers of retailers – and enjoyed a healthy jump in total visitors on 2022’s show. Claire Potter, Ian Downes, Richard Pink and Clare Piggott discuss what this means for their businesses – and where future growth lies…
Bugatti teams with adidas for limited edition football boot
“By uniting these two iconic brands, we’ve once again pushed the boundaries of boot design to create something truly unique,” said Nick Craggs, General Manager and Senior Vice President at adidas Football.









