Authentic Brands Group and Pantone team up to develop Marilyn Monroe Collection Palette

Authentic Brands Group has partnered with Pantone to launch the Marilyn Monroe Collection Palette.

This curated range of hues is designed to reflect the ‘essence, complexity, and cultural impact’ of Marilyn Monroe, and launches ahead of her centennial in June 2026.

“Marilyn was the first celebrity brand we brought into the Authentic portfolio, and she continues to set the tone for how we grow iconic names with relevance and integrity,” said Dana Carpenter, Executive Vice President, Entertainment at Authentic.

“The centennial is a moment for brands to participate in a cultural event that will have global reach and emotional impact. The Marilyn Monroe Collection Palette is a platform for brands to tap into the legacy of a woman who continues to shape culture, beauty, and fashion decades after her time. Pantone’s unparalleled authority in color helps translate Marilyn’s influence into an inspirational and usable design system for today’s marketplace.

Developed in partnership with Pantone, each hue embodies a distinct facet of Monroe’s character:

· PANTONE 14-1324 TCX Peach Bud – a soft peach that complements Marilyn’s luminous complexion
· PANTONE 18-1263 TCX High Risk Red – a powerful, sultry red that captures her bold allure
· PANTONE 19-3911 TCX: Black Beauty – a deep, dark tone expressing timeless elegance
· PANTONE 11-4202 TCX Star White – a chic, effortless white evoking modern glamour
· PANTONE 17-1937 TCX Hot Pink – a hot pink celebrates Marilyn’s lighthearted spirit
· PANTONE 20-0085 TPM Golden Touch – a glittering gold, symbolising Marilyn’s screen goddess legacy
· PANTONE 20-0077 TPM Dynasty Pink – a glamorous shimmering pink representing Marilyn’s role as a symbol of femininity

“Marilyn Monroe’s timeless appeal lives on through color, with each shade in this palette reflecting a different facet of her iconic style and spirit,” added Laurie Pressman, Vice President of the Pantone Color Institute.

“We’re proud to partner with Authentic to bring her legacy to life in a bold, modern way and look forward to seeing how the palette comes to life throughout the year”