Anjar & Becker Associates strikes deal with Simply Sage Market for Leo the Truck apparel

Anjar & Becker Associates has struck a deal with Simply Sage Market to launch Leo the Truck apparel collections with Target, The Juniper Shop, and many other direct-to-consumer locations.

The collections include seasonal graphic apparel at Target.com and a 69-piece range at The Juniper Shop across t-shirts, sweatshirts and ruffles.

“Our fanbase is longing to purchase Leo products – therefore we’re happy to see apparel by Simply Sage hitting US retail so quickly after appointing Patti and Jonathan Becker as our agents,” said Vladimir Nabatov, General Producer of Project First and creator of Leo the Truck.

Jonathan Becker, CEO of Anjar Co. LLC, added: “Simply Sage is the perfect licensee to extend Leo the Truck into lifestyle categories. Their design sensibility and retail reach make them an ideal licensee to connect with today’s families—whether it’s through curated apparel at Target or Walmart featuring Leo t-shirts and sweatshirts or extensive collections at The Juniper Shop.”

Patti Becker, CEO of Becker Associates LLC, said: “With Leo the Truck continuing to expand as a global preschool brand, the timing is ideal. Parents are looking for products that combine fun, quality, brand recognition, and emotional connection – and Simply Sage delivers on all four.”