Amazon MGM Studios Consumer Products and WildBrain CPLG detail expanded licensing slate for Wednesday

Amazon MGM Studios Consumer Products and WildBrain CPLG have detailed the expanded slate of licensing partners for Wednesday.

In global partnerships, Dr. Martens’ collection of Wednesday-inspired footwear and accessories is expanding with a new collection launching this month. These will be joined by an expanded range of charms and jewellery from Thomas Sabo, and premium jewellery by Maria Nilsdotter.

In pan-European collaborations, Wagner Pizza is launching a themed range across multiple markets, while Lidl has rolled out seasonal confectionery in time for Halloween.

In France, a Wednesday-branded meal promotion and premium is available at McDonalds, while in the UK, Primark has launched a multi-category collection across fashion, home and beauty inspired by outfits worn in the new season of the show.

Stationery from Undercover is hitting stores across Germany, Austria, and Switzerland, while in France Gallimard Jeunesse has launched journal note pads. In Spain and Portugal, Burger King is running a Wednesday meal promotion.

“We’re extremely proud of our long-standing relationship and our shared commitment to driving licensing success across Amazon MGM Studios’ powerhouse portfolio,” said Pau Pascual​, SVP, Commercial, Europe, the UK and the Americas at WildBrain CPLG.

“Wednesday remains one of the most in-demand licensed properties globally, and as Nevermore Academy reopens its doors, we’re excited to bring fans more new products to enjoy off screen.”