Aardman and Teemill debut new and refreshed online stores for Shaun the Sheep and Wallace & Gromit

Aardman has bolstered its e-commerce offering with the re-launch of the official Wallace & Gromit store – and the launch of a new Shaun the Sheep store.

Both are powered by Teemill’s sustainable print-on-demand technology.

The refreshed Wallace & Gromit store features an expanded product line, while the new Shaun the Sheep store introduces classic designs alongside an outdoor-inspired capsule collection. Additional ranges are in development, with a focus on Christmas gifting.

“We’re proud to work with Aardman to deliver official merchandise that pairs world-class creative with genuine sustainability,” said Robert Caulfield, Business Development at Teemill.

“The stores show how licensing can move beyond fast fashion into a circular model that works for fans, brands and the planet.”

Hannah McFarlane, Licensing Manager at Aardman, added: “The relaunch of Wallace & Gromit and the launch of Shaun the Sheep mark a step forwardin how we connect with fans online.

“Teemill’s technology and creative team let us refresh ranges quickly, build in seasonal capsules, and market them in engaging ways – all with zero waste.”

The new Wallace & Gromit store is live at wallaceandgromitstore.com.The new Shaun the Sheep store is live at shaunthesheepstore.com