Licensing Link kicks off Marie Curie’s licensing slate with cards, calendars, candles and more

Licensing Link Europe, the exclusive licensing agent for Marie Curie, has launched the charity’s consumer products programme with four new partners: Danilo, Intelex Group, Carousel Calendars and Dalian Talent International.

The products will begin rolling out in UK retail stores next year, with royalties directly supporting the charity’s nursing, hospice care, community support and services.

Danilo is on board for greetings cards, wrap and gift bags, Dalian Talent International will launch scented candles and Carousel Calendars is developing calendars and diaries.

Elsewhere, the Intelex Group will produce heatable comfort products, including microwaveable toys, slippers, boots, wraps, hearts, bottles and hot packs.

To support the programme, Licensing Link Europe and Marie Curie have developed a new style guide featuring two original surface pattern designs – Thread of Love and A Floral Hug.

“These partnerships mark an exciting milestone for Marie Curie as we launch a comprehensive licensing programme for the first time,” said Licensing Link Europe.

“We’re proud to work with partners who combine commercial strength with emotional resonance. This is just the beginning as we are actively seeking new licensees to join us in connecting Marie Curie’s symbol of hope with everyday consumer touchpoints.”