Mattel partners with Martin Aquatic, American Resort Management and I-dentity Group for Mattel Wonder Indoor Waterparks

Mattel is developing Mattel Wonder Indoor Waterparks – a series of five waterparks, the first of which is planned for Orlando, Florida.

The Mattel Wonder Indoor Waterparks will be developed in partnership with aquatic design firm Martin Aquatic, waterpark management firm American Resort Management and developer I-dentity Group.

Each park will integrate Mattel brands, including Barbie and Hot Wheels, across attractions ranging from lazy rivers and wave pools to waterslides.

“Mattel Wonder Indoor Waterparks will encompass many iconic Mattel brands that span generations of play, offering innovative water-based attractions and amenities in a dynamic new format for Mattel,” said Julie Freeland, VP Global Location Based Entertainment at Mattel.

“We are thrilled to collaborate with these exceptional industry leaders in waterpark development to create an experience where guests can connect with their favourite brands in an entirely new way.”

Josh Martin, President and Creative Director of Martin Aquatic, added: “Blending our innovative experiential design with Mattel’s family of brands is a dream come true. We look forward to inspiring that same sense of wonder for kids and adults alike as they cross the threshold into each Mattel Wonder Indoor Waterpark.”

Rick Coleman, CEO of American Resort Management, said: “As experts in waterpark management and hospitality development, our team is primed to create truly memorable experiences at every Mattel Wonder Indoor Waterpark location.”

Chris Schroeder, CEO of I-dentity Group, said: “We are excited to bring Mattel’s incredible brands to a new entertainment destination. With Mattel’s diverse portfolio of iconic properties, there is no limit to the energy and imagination each Mattel Wonder Indoor Waterpark will offer visitors.”

More details will be announced as the development of Mattel Wonder Indoor Waterparks progresses.