Peppa Pig, F1, Wicked and more make DreamToys 2025 list

The Toy Retailers Association has debuted its DreamToys list of the top toys for Christmas.

The list was selected by a panel of independent toy retailers and experts.

“This year’s DreamToys list offers an exciting and diverse range of toys and games designed to spark imagination and fuel creativity,” said Paul Reader, Chairman of the DreamToys Selection Panel at the Toy Retailers Association.

“Whether you’re a gift-giver in need of some inspiration, or you’re simply looking for a helping hand when it comes to choosing the perfect present, the list provides a brilliant reference point for shoppers ahead of the festive season.

“After an incredible year for the toy industry, it’s reassuring to see families are back to supporting in-store shopping. It’s not surprising, given we only stock high-quality, safe toys and we all have experts on hand to help pick the perfect gift, but it is really great to see the support for both local, independent toy stores and larger chains at a crucial time of year.”

The DreamToys 2025 list is detailed below:

• Dress to Impress Mystery Model Dolls (PhatMojo)
• Gui Gui Shimmer Deluxe Pack (Moose Toys)
• Hot Wheels Racing F1 Grand Prix Circuit (Mattel)
• Human Controller (TOMY)
• Jurassic World Primal Hatch T-Rex (Spin Master)
• Marshmallow Madness (PlayMonster)
• Mini Brands: Fill the Fridge Playset (Zuru)
• Monster Jam Smash & Bash Grave Digger RC (Spin Master)
• LEGO One Piece Going Merry Pirate Ship (LEGO)
• Peppa Pig Oinks & Snuggles Evie Doll (Hasbro)
• Pokémon Trading Card Game: Mega Evolution Elite Trainer Box – Gardevoir (Pokémon)
• LEGO Speed Champions F1 Racing Cars (LEGO)
• Sticki Rolls Sticki Rolluxe (Sky Castle Toys)
• Disney Stitch Ultimate Stitch Interactive Feature Plush (Just Play)
• Wicked for Good Singing Dolls (Mattel)

“What this tells us across the Global Licensing Group is just how smart the toy industry is,” said Anna Clarke, SVP Licensing at Informa Markets’ Global Licensing Group.

“When it comes to recognising the wealth of benefits licenses bring, the toy industry is way ahead of the curve. In addition to tapping into the powerful fandoms, which are driving so many customer purchases, branded consumer products can help retailers achieve differentiation, new customers, increased loyalty and spend – and bigger margins.”