Hush Puppies launches SmileyWorld footwear, apparel and accessories

Hush Puppies has partnered with SmileyWorld for a collection of sneakers, apparel and accessories.

The range features ‘bold graphics, cheerful colour palettes, and signature SmileyWorld icons.

“This collaboration is a natural fit,” said Aundrea Aldrich, Sr. Brand Director at Hush Puppies.

“Both Hush Puppies and SmileyWorld believe in the power of optimism, and this collection brings that belief to life in a fun, wearable way.”

Ross Wilson, Chief Product Officer for Fashion at The Smiley Company, added: “We’re thrilled to work with Hush Puppies on this new collection that champions emotional expression, individuality and positivity throughoutthe product range.

“The playful energy of the collection demonstrates a perfect blend of two brands united in positive values.”