WildBrain CPLG to helm licensing push for Rayman in France

Ubisoft has expanded its representation agreement with WildBrain CPLG, granting licensing rights for Rayman in France.

The new rights build on WildBrain CPLG’s longstanding partnership with Ubisoft in the French market for its Raving Rabbids brand.

Under the expanded agreement, WildBrain CPLG will spearhead a strategic cross-category licensing programme for Rayman, targeting categories including apparel and accessories, toys and collectibles, homewares, publishing, stationery, promotions, and more.

“Our collaboration with WildBrain CPLG marks a new chapter in the evolution of the Rayman licensing program,” said François Tallec, VP Partnerships & Consumer Products at Ubisoft.

“We’re excited to see how this partnership will expand its reach and inspire meaningful brand experiences across fashion, collectibles, and more.”

Clémentine Goutaine, Commercial Director, France at WildBrain CPLG, added: “Rayman is a truly iconic character whose unique visual identity and whimsical universe have captivated fans for three decades.

“As Ubisoft marks this significant milestone, expanding our partnership in France presents exciting opportunities to bring Rayman to life offscreen through fresh and innovative consumer products and experiences that celebrate the brand’s enduring appeal.”