Disney and Formula 1 ready Las Vegas Grand Prix activations and apparel

“We are thrilled to be uniting sports, pop culture and entertainment in a way that delivers an unforgettable experience for both Mickey and Friends and F1 fans globally,” said Tasia Filippatos, President of Disney Consumer Products.

Disney and Formula 1 are kicking off their collaboration at next month’s Las Vegas Grand Prix with a capsule collection and series of activations.

In early November, the Disney x Formula 1 merchandise line will launch, blending ‘the fun of Mickey & Friends with the sleek and sporty style of the Las Vegas Grand Prix’. The collection will be available from November 8th at the F1 Las Vegas Hub Presented by American Express inside the Venetian Resort Las Vegas, with select items available on DisneyStore.com in North America.

At the Las Vegas Grand Prix, Mickey Mouse will take the stage in front of the Fountains of Bellagio for a performance from Disney Live Entertainment. The Disneyland Band will also appear at the grid with a special performance of the national anthem and ahead of the qualifying race, Mickey & Friends will join a special pitlane walk.

“The Disney brand represents the power of storytelling, creativity and connection – values that resonate deeply with fans and partners alike worldwide,” said Tasia Filippatos, President of Disney Consumer Products.

“We are thrilled to be uniting sports, pop culture and entertainment in a way that delivers an unforgettable experience for both Mickey and Friends and F1 fans globally.”

Emily Prazer, Chief Commercial Officer of Formula 1 and President and CEO of Las Vegas Grand Prix, Inc, added: “Our collaboration with Disney builds on a shared passion for storytelling, innovation and creating memorable moments.

“As we look ahead to the global Disney’s Mickey & Friends and Formula 1 launch in 2026, the Fuel the Magic program will bring two iconic brands together to give fans of all ages a race weekend filled with creativity, entertainment and a touch of magic.”

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