Mercis and Rocket Licensing ready “powerful presence” for Miffy at BLE 2025

Mercis and Rocket Licensing believe Miffy is set to have a “powerful presence” at Brand Licensing Europe next week.

Recent activity for the brand has included a baby and toddler wear range for Marks and Spencer by Paul Dennicci of the Blues Group, as well as M&S pyjamas from Fashion UK and slippers and trainers from Brand International Group.

In addition, Cath Kidston has launched a toiletry gifting range, a Warmies launch is set for Q4 and Blueprint Collections will debut stationery and accessories for the brand in Spring 2026.

“This beloved classic and modern style icon will have a powerful presence at BLE, driven by strong and well-chosen brand collaborations and a continuing extension of the Miffy brand into products that are adored by everyone – from babies to young adults,” said Rob Wijeratna, Joint Managing Director of Rocket Licensing – Miffy’s UK licensing agent.

“Miffy has had a great 2025 and we’re looking forward to further success in early 2026. Indeed, we’re already receiving enquiries for later next year – and beyond!”

Marja Kerhof, MD of Mercis, added: “Her combination of simplicity, charm and an instantly recognisable look famous for 70 years have taken Dick Bruna’s beloved creation into millions of homes globally across multiple categories. Miffy is loved and admired by all ages and these licensing successes in so many diverse categories have made her more popular than ever in her 70th anniversary year.

“We’re looking forward to extending the reach of this iconic brand even further in the years to come to meet ever-growing demand.”