Read the Brands Untapped 100: 2025 Edition online now

The Brands Untapped 100 – in association with Brand Licensing Europe – is a celebration of 100 designers, product developers and creatives in the brand licensing industry who have excelled over the last 12 months.

The listing is spread across five categories:

Brand Owners & Licensing Agencies

Licensee (Sponsored by SEGA)

Creative Agencies & Design Studios (Sponsored by EXG Pro)

Rising Stars (Sponsored by Hasbro)

Design Champions (Sponsored by Think Influence)

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As well as the 100 itself, there is also a range of engaging opinion pieces and interviews inside the book, including:

• BBC Studios’ Andrew Carley discusses a recent BBC Playback Selfridges collection

• Ravensburger’s Jake Briesh and Wigwam’s Ian Smith take us inside work on Disney Villainous Unstoppable

• HMV’s Byron Williamson and Lydia Booth talk fandom, design and trendspotting.

And many, many more….

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You can download the Brands Untapped 100 or purchase a physical here.

Or pick up a copy of the Brands Untapped 100: 2025 Edition at Brand Licensing Europe (Stand E145).