Craft Buddy to launch Hello Kitty ranges in 2026

Craft Buddy has signed a multi-territory, multi-year licensing agreement with Sanrio to bring Hello Kitty and Friends into its crafting portfolio.

The collaboration covers all of Europe and the Middle East and launches Spring/Summer 2026. The ranges will span DIY collectibles, wearables, gifting and home display lines.

“Following Hello Kitty and Friends’ milestone 50th anniversary in 2024, the brand remains at the top of consumer wish lists worldwide,” said Gary Wadhwani, Co-Founder and Director of Craft Buddy.

“This partnership will bring something fresh to Sanrio’s portfolio and aligns perfectly with our creative ethos. We see exciting opportunities across both specialist and mass retail, and look forward to inspiring crafters, collectors and fans well into 2026 and beyond.”