Hidden Pigeon Company and Crayola team up for co-branded activity book

Hidden Pigeon Company and Crayola have teamed up to launch the co-branded activity book, Mo Willems Workshop and Crayola Present: Make Your Mark!, published by Union Square Kids.

The 80-page doodle and play activity book, available now, features some of Mo Willems’ most beloved characters, including The Pigeon and Elephant & Piggie. The book features games, puzzles and a reversible pullout poster, along with more than 50 stickers and four two-in-one markers representing the soft colour palette of Willems’ characters.

“We’re delighted to grow our collaboration with Crayola and help children nationwide discover the many ways they can express their creativity,” said Tori Cook, SVP Franchise Management at HPC.

“Mo is all about sharing fun and engaging stories that draw kids and ‘former kids’ into a world of silliness that helps fuel their imagination. This new title provides endless opportunities for kids to literally make their mark with Crayola markers and some inspiration from Mo’s celebrated characters.”

April Heeren, Senior Director Americas Outbound Licensing at Crayola, added: “Mo Willems’ imaginative and engaging stories and characters are a perfect complement to Crayola’s mission of inspiring a creative moment every day. We’re excited to be working with Mo and his team at HPC on Make Your Mark! and providing colourful Crayola tools for sparking a child’s creativity.”