CAA Brand Management brings Porsche and Micro together for scooters and balance bikes

Micro and Porsche have teamed up for a line of branded scooters and balance bikes.

CAA Brand Management brokered the deal with Micro on behalf of its client Porsche for the exclusive GT3 RS Edition collection. The range spans the Micro Smart Balance Bike Porsche Edition, Mini Micro Deluxe LED Porsche Edition and Micro Kickboard Deluxe LED Porsche Edition.

“Micro and Porsche are a perfect match – both brands stand for quality, design and an exceptional riding experience,” said Wim Ouboter, Micro Founder and CEO.

“With this collaboration, we are bringing the Porsche experience into everyday life – from kindergarten to the daily commute.”

Deniz Keskin, Head of Brand Management and Partnerships at Porsche AG, added: “Innovation and performance are core values that unite Porsche and Micro. Together, we create products that guarantee driving fun for all age groups.”