Asmodee studio Gamegenic announces gaming accessories line-up for Magic: The Gathering

Asmodee studio Gamegenic has signed a licensing agreement with Hasbro and Wizards of the Coast for a line of Magic: The Gathering gaming accessories. Known as a creative force behind premium and innovation-driven accessories, Gamegenic’s upcoming range includes high-quality card sleeves, designed deck boxes, premium storage, playmats and more.

The first accessories from Gamegenic promise to feature artwork from the Magic: The Gathering set that exclusively premieres at MagicCon Atlanta from September 26th to 28th, 2025. A retail release of these accessories is scheduled for early October in the USA, and Mid-October in Canada and Europe. In 2026, Gamegenic promises a full range of products for upcoming Magic: The Gathering sets.

“Becoming a partner of Magic: The Gathering, a cornerstone of our industry, is a powerful recognition of Gamegenic’s commitment to quality, innovation, and design experience we’ve been providing to gamers since 2019.” said Adrian Alonso, founder and Head of Gamegenic. “Magic requires excellence, and we can’t wait to offer fans around the world the best accessories they can expect.”

“Magic: The Gathering is a leader in the trading card game world, and Gamegenic is renowned for creating high-quality accessories for players – this alliance was inevitable,” said Rebecca Shepard, Vice President, Franchise Magic: The Gathering at Wizards of the Coast. “Together, we’re providing players with premium, accessible accessories designed to protect their decks, enhance every battle, and celebrate the spirit of Magic around the globe.”