Wildbrain CPLG extends joy of Playmobil to fans through new licensing collaborations

WildBrain CPLG is expanding the licensing programme for renowned toy brand Playmobil. The pairing promises cross-category products and promotional collaborations across the globe.

Even after 50 years, Playmobil continues to captivate children and collectors worldwide with its innovative toy figures and worlds. Playmobil’s refreshed brand strategy for 2025 aims to strengthen relevance, reach new audiences, and accelerate globalisation. A statement released on September 9th promises creative campaigns, innovative product portfolios and new partnerships across promotions, home, apparel, accessories, and health and beauty.

Meike de Vaere, SVP, Partnerships & Business Development, WildBrain, said: “Playmobil has incredibly enduring appeal… Its unmistakable design continues to fuel major global collaborations and innovative market-led products inspired by playfulness and imagination.” She continues: “These new partnerships reflect Playmobil’s multigenerational appeal, and our commitment to bringing joy to fans and families around the world through fun and unique consumer products and experiences.”