Mattson Creative appoints April Canlas Eddy as VP of Operations and Business Development

Mattson Creative has appointed April Canlas Eddy as Vice President of Operations and Business Development.

In this new role, April will oversee the studio’s expansion strategy, client partnerships and business operations.

With 18 years of experience in the entertainment brand licensing industry, April brings a proven track record of building strong relationships and leading high-value projects for global brands and licensed properties.

“April brings both exceptional creative insight and sharp operational intelligence to our leadership team.” said Ty Mattson, Founder and Principal of Mattson Creative.

“Her ability to connect design with an innovative approach tobusiness will play a key role in shaping the future of our agency.”

April added: “This is an incredible opportunity to work with a creative studio I deeply admire, and I am thrilled to step into this role at such an exciting time for Mattson Creative.

“I’ll be focused on accelerating our business development strategy, strengthening our partnerships within the licensed consumer products industry, and generating opportunities for growth across new markets.”