Toniebox 2 paves way for “a new chapter of innovation”, says tonies

The latest innovation from tonies – the Toniebox 2 – has been unveiled.

The company has sold more than 9.5 million original Tonieboxes, and over 125 million Tonies figurines to date – but Toniebox 2 brings a new 1+ age certification and brings the brand into screen-free gaming with Tonieplay. Tonieplay will launch with 12 games designed ‘solo discovery or collaborative team fun’.

“With the launch of Toniebox 2, we are not only unveiling a completely new generation of our core device for the first time in our company’s history – we’re turning the page to open a new chapter of innovation that will deliver even more value to families over the coming years,” said Tobias Wann, CEO of tonies.

“Toniebox 2 is much more than just an updated version of the original – its interactive design lets even the youngest children take control of their play with simple, intuitive gestures. This seamless transition from linear listening to active discovery – and even to restful sleep – is designed to promote children’s independence and self-confidence as they learn, play and grow. With these expanded capabilities, tonies evolves from a daily storyteller to a companion throughout the entire day”.

Toniebox 2 boasts modernised software, greater durability and a new Light Ring that glows in rainbow colors when Tonies are playing. The Light Ring is also used to guide kids through the Tonieplay games, while new smart bedtime and wake-up features are designed to support better sleep routines.

Launching alongside Toniebox 2 is My First Tonies, a range of soft, squeezable characters designed and approved for children aged one and above. My First Tonies are developed to ‘boost curiosity, spark imagination and encourage playful learning’.

Toniebox 2 and Tonieplay will launch on September 15th in DACH, UK, France,and Australia/New Zealand, and on October 5th in North America.