WildBrain CPLG promotes Evi Sari to VP of Global Location-Based Entertainment

WildBrain CPLG has promoted Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment.

In her expanded role, Sari will lead WildBrain CPLG’s global LBE strategy, building on her successful track record in Asia-Pacific. She will focus on scaling franchise impact and unlocking new licensing opportunities internationally, with an immediate focus on Europe and the Middle East.

Based in Shanghai, Sari continues to report to Maarten Weck, EVP of Global Partnerships & Licensing at WildBrain.

In addition, Danielle Tanton has joined the growing LBE team as Director of Location-Based Entertainment, EMEA, Experiential Strategy & Partnerships.

Reporting to Sari and based in London, she will spearhead the strategic growth of the LBE business in EMEA and is responsible for driving commercial opportunities and forging regional partnerships across experiential formats for WildBrain’s franchises.

Tanton joins from RWS Global, where she was responsible for driving business growth across experiential productions, cruise lines, theme parks and resorts. Prior to her position at RWS Global, Tanton was Head of Licensing at The Path Entertainment Group, responsible for sub-licensing Monopoly Lifesized, the SAW: Escape Experience and the Paddington Bear Experience into international markets.

“Location-based entertainment is a powerful way to bring brands to life and deepen fan engagement,” said Maarten Weck, EVP of Global Partnerships & Licensing at WildBrain.

“It continues to be an integral part of our 360-strategy across content creation, audience engagement and global licensing. Evi has been pivotal in building our LBE business in APAC, and her global leadership will be key as we scale this success across new markets. With Danielle’s extensive experience bolstering our market-leading expertise, we’re well-positioned to accelerate our growth in EMEA and beyond.”

Evi Sari, VP of Global LBE at WildBrain CPLG, added: “There’s real demand for brand experiences that become part of people’s lives – something they plan trips around, repeat with loved ones and share online. Across APAC and EMEA we’re seeing audiences drawn to immersive experiences that are both true to franchises and tuned to local preferences.

“In this new role, I’m excited to work with Danielle to drive our EMEA growth, while building on our momentum in APAC. We’re focused on driving long-term value for franchises through experiences that deliver ‘glocal’ strategy and quality execution.”