Skybound Entertainment welcomes Kristina Cole as SVP of Global Communications and Corporate Brand

Skybound Entertainment has appointed Kristina Cole as Senior Vice President of Global Communications and Corporate Brand.

In the role, Cole will lead the company’s global communications strategy, positioning and brand narrative, as well as helm Corporate Communications, licensing and IR.

Cole joins from mobile gaming leader Jam City, where she led corporate brand visibility and communications across a portfolio of original mobile games and IP partnerships. Prior to that, she led communications at Dollar Shave Club.

“Kristina brings exactly the kind of brand leadership and cultural instinct we value at Skybound,” said David Alpert, CEO of Skybound Entertainment.

“She’s a strategic communicator, a creative thinker, and deeply understands how to reach fans and partners alike with purpose and personality. We’re thrilled to have her help lead our next chapter, shepherding the Skybound brand across business lines and territories in this newly created and integral role

Cole added: “Skybound is uniquely positioned to build the next generation of global franchises in a way that is creator-led and deeply connected to fans.

“I’m honoured to join the team and help shape the voice of a company that’s not only telling bold stories but is masterfully expanding how those stories come to life.”

Cole will report directly to Alpert and lead consumer and corporate communications and corporate brand globally.