Thomas Sabo launches SmileyWorld charms

“The beauty of these new charms is that they allow wearers to choose charms that match their mood and showcase their emotions outwardly,” said Janet Martin, Chief Product Officer, Lifestyle Consumer Products at SmileyWorld.

Thomas Sabo has partnered with SmileyWorld on a new line of charms.

From smiling faces to lucky charms, each charm is crafted from recycled 925 silver, partly enhanced with enamel and zirconia stones, and designed to ‘reflect contemporary emotions’ in line with the values of SmileyWorld.

“We’re delighted to be working with Thomas Sabo on this new Charm Club collection,” said Janet Martin, Chief Product Officer, Lifestyle Consumer Products at SmileyWorld.

“SmileyWorld is all about emotional expression and the beauty of these new charms is that they allow wearers to choose charms that match their mood and showcase their emotions outwardly.”

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