Australian underwear brand Knobby launches PAC-MAN collection

Australian underwear brand Knobby has launched a PAC-MAN collection in a deal orchaestrated by Merchantwise.

The range – part of PAC-MAN’s 45th anniversary celebrations – has launched exclusively via Knobby’s subscription service, and spans mens, womens and youth underwear and socks.

The collection comes in collectible, giftable cube-style pixel packaging and the collaboration will also be supported with a PAC-MAN arcade machine give-away.

“We are pleased to be partnering with Knobby to celebrate PAC-MAN’s milestone 45th anniversary,” said Merchantwise Gaming’s Licensing Director, Patrick Lynam.

“Knobby’s exclusive accessories capsule brings PAC-MAN straight from the arcade to the underwear drawer for retro fun you can wear every day. From the throw-back-inspired designs to the custom-built marketing campaign to support the launch, Knobby’s range of men’s, women’s and youth underwear will no doubt be a high-score hit with fans”.