Hidden Pigeon Company details slate of new licensees

Hidden Pigeon Company has detailed a slate of new licensees and contract renewals for popular Mo Willems character brands like The Pigeon, Elephant & Piggie and Knuffle Bunny.

New HPC licensees include:

• Berkshire Fashions: Kids cold weather, headwear, hosiery sets, lanyards, rainwear, umbrellas, and zipper pulls
• CAMP: LBE for character meet & greets for Elephant & Piggie, including DIY “Piggie’s Slop” Slime Activity (Elephant & Piggie)
• Centric Brands: Sleepwear & accessories, including kids and adult sleepwear and hosiery as well as bath & body products
• Changes: Apparel & accessories, including adult t-shirts, sweatshirts, tank tops, sports jerseys, jackets, shirts, socks, and headwear
• Cottage Door Press: Luna Storytime Projector (Unlimited Squirrels)
• CreateOn: Magnetic construction toys
• First Stage: Live events, including an upcoming holiday musical featuring The Pigeon
• Foco (Forever Collectibles): MLB co-branded plush, bobbleheads, ornaments, bags, and bracelets/wristbands (The Pigeon and Elephant & Piggie)
• Franco Manufacturing: Kids bedding, room décor, bath, beach, kitchen, and rugs
• Kansas City Royals: LBE for themed games and bobbleheads (The Pigeon)
• Party Kandy: Party sets
• Playper: Paper-based construction toys
• Tonies: Audio recordings with figural toppers (Knuffle Bunny newly added)

“Mo Willems characters are so well-loved by fans of all ages and we’re very excited to grow our partnerships,” said Tori Cook, SVP Franchise Management at HPC.

“We are looking forward to working with all our partners to bring exceptionally fun products and experiences to market and expand on the creativity and serious silliness that Mo Willems characters bring to kids and ‘former kids’ alike.”

In addition to all the new licensing deals, HPC is renewing its existing agreements for The Pigeon, Elephant & Piggie, and Knuffle Bunny with:

• Berkshire Blankets: Kids blankets and throws
• Demco: Library and school supplies as well as gift items
• New Era Cap, LLC: Co-branded MLB caps for kids and adults for the New York Yankees, Los Angeles Dodgers, Chicago Cubs, Kansas City Royals, and more. (The Pigeon and Elephant & Piggie)
• New York Yankees: LBE for themed games and promotional products (The Pigeon and Elephant & Piggie)
• OT Sports: Co-branded MLB apparel for kids and adults for the New York Yankees and Kansas City Royals (The Pigeon and Elephant & Piggie)
• Out-of-Print: Apparel and gift items
• YOTTOY: Plush, wood, and novelty toys (also for Unlimited Squirrels and Leonardo, the Terrible Monster)