Charlie vs. the Chocolate Factory is an animated film releasing in 2027 from Taika Waititi, while Young MacDonald is a pre-school show inspired by the nursery rhyme that follows six-year-old Mac, the grandson of Old MacDonald.

“This is a meaningful next step in our relationship with Netflix as we continue to develop a dynamic portfolio of entertainment-driven brands,” said Ronnie Frankowski, CEO at Moose Toys.

“Both Young MacDonald and Charlie vs. the Chocolate Factory offer immersive storytelling and playful worlds that are ideal for the kind of surprising, innovative toys Moose is known for. We see a tremendous opportunity to create products that connect with kids in fresh and meaningful ways.”

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Ferrero Group’s Wonka range will span 10 seasonal and limited-edition launches across chocolate, sugar confectionery, ice cream and cereals.

Arriving this fall, Wonka products will be available in the US and select markets across Europe including the UK, France, Italy and Germany.

“For generations, Charlie & The Chocolate Factory has been part of popular culture; our ambition is to apply the Ferrero lens to the Wonka universe and to bring fresh new energy to the seasonal aisle,” said Alessandro Rapali, Premium Chocolate President at Ferrero Group.

“Behind the scenes, our research, development and innovation teams have been carefully leveraging decades of experience in real chocolate factories, applying Ferrero’s signature quality and craftsmanship, and bringing to life a new Wonka world – one that we can’t wait to offer to Wonka fans.”

Filippo Zuffada, Senior Director of Consumer Products, International at Netflix, added: “Netflix is reimagining the Wonka universe built on extraordinary imagination and whimsical creations – and Ferrero, with its outstanding heritage of product innovation and brand-building, could not be a better home for this partnership.

“Together, with the magic of our upcoming entertainment and Ferrero’s world-class portfolio, we’re giving fans a delectable new way to experience the wonder of Wonka on screen and on shelves around the world.”

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The live experience will bring elements of the two-time Oscar-winning film to life ‘in spectacular ways’.

A waitlist has been launched at https://kpopdemonhunterslive.com/age-gate/ where fans can sign up to be notified when dates and tickets are announced.

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The first project developed under the agreement will be a feature film written by Ben Mekler and Chris Amick. Producers include Darren Kyman for Asmodee, Eric Tannenbaum and Kim Tannenbaum for The Tannenbaum Company, and Jonathan Levine and Gillian Bohrer for Megamix.

The deal encompasses scripted and unscripted projects across feature film, television series and additional formats.

“Just when I thought life couldn’t get more exciting, Ticket to Ride is teaming up with Netflix,” said Alan R. Moon, creator of the game.

“I can’t wait to help bring these exciting projects to the millions of fans of the game.”

The news follows Asmodee’s recent deal with Netflix on CATAN content.

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Polly Pocket: Bridgerton featuring characters and scenes from Season 4, including Benedict and Sophie in their Masquerade attire, as well as Queen Charlotte, Penelope and Colin.

“Bridgerton has evolved from a record-breaking series into a global franchise that continues to capture the hearts of fans around the world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.

“This season, we’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world. From fashion and beauty to food and immersive experiences, these inspired-by collaborations give fans new ways to step into the world of Bridgerton as we count down to Part 2.”

The Bridgerton x Polly Pocket compact is available on MattelCreations.com for pre-sale now.

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In toys, Mattel has designed a Polly Pocket: Bridgerton playset, featuring characters and scenes from Season 4, including Benedict and Sophie in their Masquerade attire, as well as Queen Charlotte, Penelope and Colin.

Elsewhere, Funko has launched a new wave of Pop! figures and Carrera Revell is bringing a Bridgerton Book Nook to market.

In cosmetics, NYX has launched its second Bridgerton makeup range with a Valentine’s Day-themed collection and COTY has a Bridgerton fragrance collection. In Brazil, Risque has developed a new line of nail polish, while Paixão has launched a body oil, body lotion and hand cream.

Other partners in this category include: Floral Street for fragrances, Nivea for lip care, Nykaa for cosmetics and Loops for face masks.

In apparel, Nuuly is launching a collection in the US later this month, Liberty is on board with a new collection and Summersalt has Bridgerton resortwear. In Germany, Guido Maria Kretschmer has launched a 26-piece collection that ‘translates the spirit of Bridgerton into wearable, contemporary fashion’. In France, Cache Cache has a floral-inspired collection launching in March and Undiz has loungewear and sleepwear landing later this month.

In accessories, Loungefly’s latest Bridgerton collection features the golden bee and details like lace, gold foil and floral embroidery, while Casetify has a line of tech accessories.

In food, Jeni’s has launched two ice cream flavours in Queen Charlotte Sponge Cake, General Mills has baking mixes and McCormick has debuted Bridgerton-inspired finishing sugars. Elsewhere, Melitta Coffee in Brazil has launched a themed collection, Williams Sonoma has a line of floral china, beverages and treats, while Seara in Brazil boasts an offering spanning charcuterie, a main dish and a dessert.

Finally, Netflix’s immersive offering includes the Best of Bridgerton on Strings concert from Candlelight Concerts, a Bridgerton Afternoon Tea at The Lanesborough in London, and a Bridgerton-inspired tea service at Netflix BITES.

“Bridgerton has evolved from a record-breaking series into a global franchise that continues to capture the hearts of fans around the world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.

“This season, we’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world. From fashion and beauty to food and immersive experiences, these inspired-by collaborations give fans new ways to step into the world of Bridgerton as we count down to Part 2.”

Chris DiIorio, co-President and CMO of Shondaland, added: “It has been so exciting to see this collection of global and local products and partnerships come together and we can’t wait to see the response from fans worldwide as they discover all of these new ways to continue to live their best Bridgerton lives.”

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There’s also a real accessibility to animation that helps it travel across age groups and countries, and Korean pop culture has never been more global than it is today. According to Bunjang, since the release of KPop Demon Hunters, there’s been a 78% surge in cross‑border purchases for K‑pop consumer products, which underlines just how global and connected this fandom is.

Tying it all together is the music. The songs have taken on a life of their own, driving – and selling out – sing‑alongs, fan covers and dance routines, including Novak Djokovic!

Not every popular movie becomes a ‘brand’. How soon did it become clear there was big potential here?
We saw very quickly that the film was taking on a life of its own: in just over 90 days it had over 325 million views worldwide. At the same time, the soundtrack reached #1 album on Billboard’s 200 Albums chart and has been streamed 8.3 billion times globally. The film’s single “Golden” became the longest-running #1 hit by a girl group on the Billboard Hot 100 in the 21st century.

Add to that the fact that all five main characters were the top five most searched for Halloween costumes this year – you start to feel that you’re not just looking at a hit film, but a true cultural phenomenon.

And how important has speed-to-market been in your collaborations with the likes of Hasbro, Mattel and Funko?
Speed‑to‑market is of course important, because when fans fall in love with a world and its characters, they want ways to bring that into their everyday lives as soon as possible. At the same time, KPop Demon Hunters is beloved, so we have to be thoughtful and treat it with respect.

Netflix approached licensing partners and retailers 24 months ahead of the film’s release, and while there was interest, it was soft at the time. Original IP tends to be a more attractive bet for licensees and retailers, but when you get lightning in a bottle like KPop Demon Hunters that resonates with so many key audiences, the sky’s the limit!

For the toys category specifically, it’s a complex process – from product design to it being on the shelves – that takes time. Within that reality, we’ve moved as fast as possible and importantly, with the right partners and this first-of-its-kind collaboration with Mattel and Hasbro means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity.

It’s exciting to see the eagerness from partners around the world, and we’re working with them to bring a variety of products to market as quickly as possible.

This year will see the brand land in toys in a big way. Why do you feel the brand is an especially good fit for toys and games?
You have this instantly iconic trio in HUNTR/X, each with a clear personality, visual identity and role in the group, set inside a rich, supernatural world packed with concerts, costumes, demons and big set‑piece battles. It’s clearly a great fit – there is so much potential and lots to work with.

Fans don’t just want to watch it, they want to live it. Our partnerships with Mattel and Hasbro will introduce a full portfolio of toys, action figures, collectibles, feature plush, games, role‑play products and much more that they can engage with and like the film, come back to time and time again.

Last question! Do you feel the Saja Boys and the wider cast of characters have just as much potential to go down a storm in toys as HUNTR/X?
You’ll have to just wait and see! But what I can tell you is that Derpy is already making quite the name for himself!

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The NERF One Piece Going Merry Blaster, available at Target, comes with a clip-on holster, hammer priming and eight NERF Elite foam darts.

Elsewhere, the NERF One Piece Zoro’s Katana (Sandai Kitetsu), Katana (Wado Ichimonji) and Katana (Yubashiri) captures the looks of the katanas wielded by Roronoa Zoro in the live-action series. Each foam blade with a plastic core and foam hilt, and the assortment includes three different katanas. The Katana line lands at Walmart in March.

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Arriving in 2026, the line includes a 12″ Derpy Squishmallows and 8″ Sussie Squishmallows, as well as plush based on the film’s heroes, villains and sidekicks.

KPop Demon Hunters Squishmallows will be available worldwide, and other Jazwares plush brands will be available in the US, Canada, Latin America, EMEA, Australia and New Zealand.

“KPop Demon Hunters has taken the world by storm and we’re putting fans at the center of the action,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

“An epic and comprehensive line of plush, including our global phenomenon Squishmallows, lets kids and collectors step into the universe that’s buzzing across screens and social media. Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play.”

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Inspired by K-pop magazines and fan books, The Art of KPop Demon Hunters features behind-the-scenes pre-production artwork, creator interviews and insights from writers, directors and artists.

Preoders start on January 1st 2026 with fulfillment starting from February 1st, 2026.

A digital edition of The Art of KPop Demon Hunters is also available to read online here: https://theartofkpopdemonhunters.com/.

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