ITV Studios teams with XR Stories to launch Emmerdale metaverse experiences

”The booming experience economy, increasing capability of mobile devices and rise of screen tourism all signal a great time to explore what more can be created with Emmerdale IP,” said John Rose-Adams, Creative Producer at XR Stories.

ITV Studios and Azerion bring Love Island into Hotel Hideaway

“We are giving fans all over the world a new virtual way to experience the life of an Islander in the Love Island villa,” said Kim Dingler, CCO for Global Entertainment at ITV Studios.

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