Minnie Mouse and Daisy Duck will be front and centre of the collaboration this spring, appearing in exclusive merchandise, on-site character experiences and original content.

“Our collaboration with Formula 1 sparked a cultural moment with fans worldwide, and expanding into F1 Academy opens an exciting new chapter in that story,” said Tasia Filippatos, President of Disney Consumer Products.

“With Minnie Mouse and Daisy Duck leading the way, we’re celebrating confidence, friendship and individuality while connecting Disney storytelling with a sport empowering the next generation of female athletes.”

Susie Wolff, Managing Director of F1 Academy, added: “We’re excited to bring Disney’s iconic storytelling to F1 Academy through Fuel the Magic.

“This new chapter with Disney is inspired by Minnie Mouse and Daisy Duck’s friendship that embodies the power of women supporting women. By bringing together two worlds united by creativity, ambition, and a belief in what’s possible, we’re building pathways that inspire and empower future fans, drivers and leaders to shape the future of our sport.”

More details, content drops and merchandise reveals will debut this spring.

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WEBTOON is launching ‘Mickey X Formula 1 Racing to the Top!’ – an original vertical comics series that will run exclusively on WEBTOON’s global platforms throughout the 2026 Formula 1 race season. The series will launch on March 6th during the Formula 1 Australian Grand Prix, with new episodes dropping tied to each race weekend throughout the season.

“Formula 1 and Disney sparked a cultural moment felt worldwide – and it was only the beginning. This year is about turning that moment into a season‑long story,” said Tasia Filippatos, President of Disney Consumer Products.

“A new digital chapter with WEBTOON gives fans a reason to stay connected between race weekends, brought to life through product and standout moments that feel authentic to each stop on the calendar.”

Starting at the Chinese Grand Prix next month, select Formula 1 races throughout the season will feature ‘Fuel the Magic’ fanzone retail pop-ups, with new branded merchandise inspired by the host city. Race-specific pieces and a core collection from Disney and Formula 1 will be available at the F1 Hub and Grand Prix Plaza, as well as online at F1.com.

“The continuation of our ‘Fuel the Magic’ campaign with Disney is far greater than just a sports partnership, but one that leverages both Formula 1 and Disney’s power of immersive cultural storytelling and engaging entertainment,” said Emily Prazer, Chief Commercial Officer of Formula 1.

“From unique product launches to fan experiences, digital content and WEBTOON integration, we’re offering even more unique ways that new and existing audiences can engage with our sport and experience race events like no other.”

In addition, Gentle Monster will introduce the 2026 Circuit Collection – a global eyewear collaboration with Disney and Formula 1. The range includes three exclusive designs inspired by Disney’s Mickey & Friends and Formula 1. The launch will also include pop-up experiences in Seoul and Shanghai.

Elsewhere, the Disney Store will launch an exclusive Mickey Mouse plush in a Formula 1 uniform. It will be available first in Australia ahead of the Australian Grand Prix, with a global roll-out planned later this year. New collaborations will also launch with Uniqlo, alongside an expanded Disney x Formula 1 core collection available online.

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In early November, the Disney x Formula 1 merchandise line will launch, blending ‘the fun of Mickey & Friends with the sleek and sporty style of the Las Vegas Grand Prix’. The collection will be available from November 8th at the F1 Las Vegas Hub Presented by American Express inside the Venetian Resort Las Vegas, with select items available on DisneyStore.com in North America.

At the Las Vegas Grand Prix, Mickey Mouse will take the stage in front of the Fountains of Bellagio for a performance from Disney Live Entertainment. The Disneyland Band will also appear at the grid with a special performance of the national anthem and ahead of the qualifying race, Mickey & Friends will join a special pitlane walk.

“The Disney brand represents the power of storytelling, creativity and connection – values that resonate deeply with fans and partners alike worldwide,” said Tasia Filippatos, President of Disney Consumer Products.

“We are thrilled to be uniting sports, pop culture and entertainment in a way that delivers an unforgettable experience for both Mickey and Friends and F1 fans globally.”

Emily Prazer, Chief Commercial Officer of Formula 1 and President and CEO of Las Vegas Grand Prix, Inc, added: “Our collaboration with Disney builds on a shared passion for storytelling, innovation and creating memorable moments.

“As we look ahead to the global Disney’s Mickey & Friends and Formula 1 launch in 2026, the Fuel the Magic program will bring two iconic brands together to give fans of all ages a race weekend filled with creativity, entertainment and a touch of magic.”

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“As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,” said Tasia Filippatos, Disney Consumer Products President.

“This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”

Emily Prazer, Chief Commercial Officer at Formula 1, added: “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.

“It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”

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Hybrid Apparel will create a wide range of F1-branded clothing, including t-shirts, hoodies, jackets, hats, and other merchandise, with the first collection launching earlier this month.

“We are thrilled to collaborate with Formula 1 to bring this exciting collection of apparel to US fans,” said Bill Hutchison, CEO of Hybrid Apparel.

“Formula 1 has a dedicated and growing fanbase in the United States, and we are proud to be a partner and a part of this moment as the sport continues to gain traction here. This partnership allows us to offer fans premium, on-trend merchandise that they can wear to express their love for the sport.”

Emily Prazer, Chief Commercial Officer at Formula 1, added: “We are delighted to partner with Hybrid Apparel to bring a wider offering of F1 merchandise to fans in the United States. Their proven experience in delivering dynamic licensed products aligns perfectly with our commitment to delivering top quality merchandise to our rapidly growing and dedicated US fanbase, who love to showcase their support for Formula 1.”

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The range brings to life eight Formula 1 teams across Hot Wheels Singles, 5-pack and Premium products. Each 1:64 die-cast car is built to race on the Hot Wheels orange track, while the premium cars feature intricate details to replicate an actual F1 car. These include a metal body and chassis, authentic team liveries and Pirelli branded tyres.

The collection also includes the Hot Wheels Formula 1 Sprint & Grand Prix Race Circuit track sets. This sees racers battle to overtake each other on sets equipped with gas pedal booster and a manual DRS diverter.

“The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling,” said Roberto Stanichi, EVP of Hot Wheels and Global Head of Vehicles and Building Sets at Mattel.

“The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started.”

Emily Prazer, Chief Commercial Officer at Formula 1, added: “It’s fantastic to see the Hot Wheels Formula 1 collection hit the shelves. We want to increase our fans’ passion for racing, and these superbly and intricately designed cars will allow fans to experience the drama and excitement of Formula 1 in the palm of their hands every time they play at home.”

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The collaboration will launch in 2025, with fan zone activations at Grands Prix and content across the LEGO Group’s digital platforms.

New LEGO products will see the Formula 1 teams recreated in LEGO brick form for F1 fans and LEGO builders. This will include products from LEGO DUPLO for pre-school children, as well as sets for teenagers and adult builders.

“At the LEGO Group, we have a proud history of having recreated many F1 cars in LEGO brick form in the past, and we believe this new partnership, through LEGO play and building, will help bring the spectacle of this sport even closer to all fans,” said Julia Goldin, Chief Product & Marketing Officer of the LEGO Group.

“It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO creativity and imagination further enhance the thrill of F1. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track.”

Emily Prazer, Chief Commercial Officer of Formula 1, added: “The LEGO brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe. Through this partnership, fans will be able to recreate and reimagine the world of Formula 1, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play.

“We look forward to bringing the drama and excitement of Formula 1 to the LEGO Group’s passionate network of builders and giving our fans another means to enjoy the sport with their friends and family.”

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The deal will also see PUMA exclusively sell F1 and team merchandise at a number of Grand Prix races, and supply uniforms to all F1 personnel at the circuit from 2024.

PUMA subsidiary stichd will have exclusive trackside vending rights to sell Formula 1 licensed products, as well as replica teamwear, fanwear and special edition collections from all ten teams at stores across a number of F1 races throughout the season.

“As F1 continues to grow around the world, we have been reaching new fans through exciting collaborations and are seeing the sport enter areas of mainstream culture we have not seen before,” said Stefano Domenicali, President and CEO of Formula 1.

“PUMA has a rich history in motorsport, making them the perfect fit for F1 as we take the sport’s apparel to the next level for fans on the street, drivers in the paddock, and everything else in between.”

Arne Freundt, CEO of PUMA, added: “PUMA has become the most authentic and credible sports brand in motorsports and has the expertise to create the best products for the world’s leading drivers and teams as well as for its fans.

“The influence of motorsport, and Formula 1 in particular on sports – and streetwear culture has significantly increased in recent years. Our new partnership with Formula 1 is an exciting opportunity to further explore this blend of motorsports and lifestyle. PUMA has always sat at the intersection of sports and fashion, and we feel we are in the perfect position to translate the culture of the sport into relevant streetwear collections and drive brand heat with a young, affluent, and diverse audience.”

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