Global Merchandising Services to helm UK and EMEA licensing push for Fender

“Our partnership with Fender expands Global’s reach beyond artists into corporate brands,” said Jens Drinkwater, Head of Licensing at Global.

LEGO debuts Fender Stratocaster set

“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.

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