Bop It

Interview
Max Proulx, Hasbro

Upgrade to arcade: Hasbro’s Matt Proulx discusses upsizing the Bop It brand

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade

Interview
Dan Klitsner, KID Group, Bop It

Bop It! Twist It! Brand It!: Bop It inventor Dan Klitsner discusses the iconic game’s licensing journey

KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…

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