The 50,000-square-foot Play District will boast three areas: Peppa Pig Playtime, NERF Action Xperience and Planet Playskool.

Peppa Pig Playtime will bring locations from the show to life while the NERF Action Xperience promises an obstacle course, arcade games, laser tag and a first-of-its-kind NERF ride. Planet Playskool will be a sensory-rich, interactive environment featuring experiences from IP like Play-Doh, PJ Masks, Mouse Trap and Transformers.

“At Safe Harbor Development, we’ve always believed the best experiences are measured by how people feel when they leave,” said Darby Campbell, Founder & Chairman of Safe Harbor Development.

“The Play District: Powered by Hasbro is more than an entertainment venue – it’s a reimagined family destination designed to create happy places and smiling faces. By combining iconic brands with immersive, interactive attractions, we’re creating a place where families can connect, spark their imaginations, and make lasting memories together. If families leave smiling and feeling closer than when they arrived, then we’ve done our job.”

Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro, added: “This collaboration between Safe Harbor Development, Kingsmen Xperience, and Hasbro allows us to extend our brands beyond the toy aisle and into real-world experiences.

“The Play District will give families the opportunity to step into the worlds they already love to create unforgettable memories.”

Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, said: “Darby Campbell and Safe Harbor Development are renowned for their expertise and success in property development and providing exceptional guest experiences.

“Our partnership with them, along with Kingmen Xperience’s design and project management expertise, will realize our long-awaited plan to bring world-class Hasbro attractions and iconic brands to Pigeon Forge.”

Construction is currently underway, with more details – including opening timelines, ticketing and more – to be shared in the coming months.

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The kit allows kids to grow plants specially selected to support the UK’s night-time pollinators, such as moths and some fly and beetle species.

The collaboration combines ‘RES’ scientific expertise with Gardening for Kids’ approach to nature-based learning’. 10% of the sales from every kit will support the Royal Entomological Society’s ongoing work in insect science, research, outreach and public engagement.

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Launching on June 19th on the Mattel Adventures YouTube channel, the show is produced in partnership with animation studio Snipple Animation and spans 20 four-minute episodes.

Episodes will launch globally in multiple languages, with French-language versions releasing beginning July 31st.

Fans also have the chance to meet the Eternians through introductory character shorts on the Mattel Adventures YouTube channel.

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A Neverland Adventure: Art Trail will see a collection of storybook benches installed across Bloomsbury and the greater Camden borough in July and August 2027.

The trail will feature 35 to 50 large storybook benches, each designed by a different artist and sponsored by a corporate or philanthropic partner. Around 50 additional smaller benches will be decorated by local schools and community groups through a bespoke learning programme.

Following the close of A Neverland Adventure: Art Trail, all benches designed by professional artists will be sold at auction. The funds raised will support GOSH Charity’s Build it. Beat it. appeal to help build a new Children’s Cancer Centre at GOSH.

In Autumn 2026, an open call will launch for artists, designers and creatives to design and decorate a storybook bench, interpreting the themes of childhood, imagination, adventure and Neverland.

“We’re so excited to launch A Neverland Adventure: Art Trail, inviting people of all ages to step into the magical world of Peter Pan and discover a trail filled with creativity and imagination,” said Jenny Martin, GOSH Charity’s Senior Partnership Development Manager – Brand Licensing.

“Peter Pan has a unique connection to Great Ormond Street Hospital, and this trail is a wonderful way to celebrate that legacy while bringing communities together through art. Every bench will tell its own story, creating moments of joy and inspiration across Bloomsbury and Camden, all while helping to raise vital funds for a world-leading new Children’s Cancer Centre.”

Charlie Langhorne, Managing Director and Co-Founder of Wild in Art, added: “Public art has a unique ability to bring people together, creating shared experiences that benefit businesses, attract visitors, generate pride of place and help communities connect with the places where they live, work and spend time.

“We are delighted to be working with Great Ormond Street Hospital Charity on our first trail together. A Neverland Adventure: Art Trail promises to capture imaginations and celebrate artistic talent, while helping to leave a lasting legacy for children and families through support for the new Children’s Cancer Centre.”

The art trail was launched at a special event at Kimpton Fitzroy London in Russell Square Exclusively unveiling the first bench created for the trail, the evening also included contributions from Sarah Bissell, Deputy Director of Relationship Fundraising at GOSH Charity, Wild in Art’s Charlie Langhorne and Dr Robert Chiesa, Consultant in Bone Marrow Transplant and CAR-T Cell Therapy.

A number of sponsors have already signed up to support the trail, including Kimpton Fitzroy London. More details about the Neverland Adventure Art Trail will be announced over the coming months.

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A London stop is launching later this year, with others planned for Barcelona, Berlin, Mexico City, Paris, Rio de Janeiro, Sydney, Tokyo and Toronto.
Each UNO Social Club will feature classic UNO gameplay and local DJs and MCs. Fans will also have the opportunity to win exclusive prizes, including branded merchandise and UNO product packs.

In addition, a US tour kicks off next month, visiting:

• Philadelphia, Pennsylvania – Kung Fu Necktie on Wednesday, July 1st.
• Brooklyn, New York – Xanadu on Thursday, July 23rd.
• Miami, Florida – Cerveceria La Tropical on Thursday, July 30th.
• Houston, Texas – Dan Electro’s on Thursday, August 6th.
• Los Angeles, California – No Vacancy on Thursday, August 27th.

“At the heart of UNO is a simple truth: play brings people together,” said Katie Buford, Vice President and Global Head of Mattel Games.

“After an incredible first year, we’re excited to launch UNO Social Clubs in even more cities around the world. The enthusiasm from fans has been incredible, and their passion continues to inspire us. We look forward to welcoming even more players to the table.”

For more information on UNO Social Clubs visit Mattel.com/unosocialclub

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The new franchise from the Maya the Bee universe will debut in cinemas across Germany in September. In August, HABA is launching three games inspired by the film: Dice King Arnie & Barney Edition, Hypno Vision and Drop or Stop.

Elsewhere, Blue Ocean Entertainment will publish the official Arnie & Barney – The Water Quest movie magazine, along with an Arnie & Barney themed bow-and-arrow set, while Sony Music’s EUROPA label will release the official audio drama adaptation of the film.

In addition, Nastrovje Potsdam will introduce an on-demand apparel collection featuring T-shirts, sweatshirts and accessories, while in early October, premium plush figures will launch from Heunec.

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The collaboration expands one of the world’s most beloved TV series into immersive, audio-first experiences for kids and their families. The range rolls out across North America, DACH, the UK, France, Australia and New Zealand from June through October.

The offering spans three Classic Tonies figurines – including Bluey, Bingo and Muffin – that will debut in North America, DACH, the UK, France and New Zealand. Themed accessories, including Bluey Listen and Play bags and a Bluey Toniebox 2 sleeve will be available across all markets.

“At tonies, we’re listening to our audience and responding to what excites them,” said Tobias Wann, CEO of tonies.

“Few brands capture family connection and playful storytelling quite like Bluey. For years, families around the world have asked for Bluey on the Toniebox, and we are incredibly proud to bring this beloved world to life in a way that feels uniquely tonies. This partnership is another powerful example of why many of the world’s leading family brands trust tonies to thoughtfully extend the stories fans already love.”

Suzy Raia, EVP Global Consumer Products at BBC Studios, added: “Bluey has always encouraged children to jump into play and tonies brings that spirit to life in a truly special way. We are especially excited by Tonieplay and how it invites families to actively take part in the stories they love. Together, we’re thoughtfully expanding the Bluey universe through immersive storytelling and play in ways that feel authentic, playful, and true to the heart of the brand.”

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Sonia Friedman Productions, STUDIOCANAL and Eliza Lumley Productions – on behalf of Universal Music UK – are bringing the award-winning show to Broadway’s Al Hirschfeld Theatre from April 18th 2027.

“It has been the greatest adventure of my career to be entrusted with bringing Paddington’s story to life on stage alongside my brilliant creative collaborators Jessica, Luke and our producers Sonia and Eliza,” said composer Tom Fletcher.

“The response from West End audiences of all ages has been unlike anything I’ve ever experienced. It’s a great privilege to welcome New York audiences into Paddington’s world of curiosity and I am absolutely thrilled at the opportunity for this very rare and special bear to be on Broadway.”

Director Luke Sheppard added: “Paddington approaches life with curiosity, kindness and an unwavering sense of adventure, and what an adventure Broadway will be. It’s a dream come true to be bringing this joyful show to New York and I can’t wait for audiences to meet this very special bear that we all hold so close to our hearts.”

Producers Sonia Friedman and Eliza Lumley said: “Producing Paddington The Musical with our extraordinary writing and creative team has been an immense privilege. Paddington Bear has endured for generations because he reminds us of the best of ourselves: kindness, curiosity, empathy and the belief that everyone deserves to belong. Wrapped inside a joyful theatrical adventure, with Tom Fletcher’s exceptional score at its heart, is a story about finding home, family and community in unexpected places.

“We have been genuinely blown away by the response to the production so far and are thrilled to be bringing it to Broadway. As the home of so many of the world’s great musicals, there is no more exciting place to produce new work than New York, and we cannot wait to share Paddington’s world with Broadway audiences.”

Image credit: Johan Persson.

Anna Marsh, CEO of STUDIOCANAL and Chief Content Officer of CANAL+, continued: “It is an immeasurable privilege to bring Paddington the Musical to Broadway with Sonia, Eliza and the exceptional team they have assembled. To witness their collective gift in bringing Paddington to life on stage has been a masterclass in production. Over the past 12 years we have put such genuine care into honoring Michael Bond’s legacy with our films, series and as proud owners of the IP. We cannot wait for a new audience to delight in the heart, humor, wonder and magic of Paddington’s Broadway debut.”

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Spanning EMEA, North America, and LATAM, the agreement will see Craft Buddy translate the fast-paced world of Sonic the Hedgehog into collectible craft formats.

“Signing with SEGA for Sonic the Hedgehog is a landmark moment for Craft Buddy and an incredibly exciting step into the gaming category in 2026,” said Gary Wadhwani, Co-Founder of Craft Buddy.

“Sonic is a truly global icon with multi-generational appeal and enjoys ongoing momentum across entertainment and retail. We’re looking forward to bringing Sonic to life through Crystal Art in a way that feels fresh, collectible and aligns with today’s craft and gifting audiences.”

Gemma Daniels, Senior Licensing Manager at SEGA for UK and EMEA Hardlines and Publishing, added: “Sonic the Hedgehog has been inspiring fans for over three decades and we’re always excited to bring new and creative ways for the community to engage with the brand.

“We’re thrilled to partner with Craft Buddy to bring Sonic’s energy and vibrant world to life in a completely new format.”

Further product details will be revealed in the coming months, with initial hero lines forming part of Craft Buddy’s Autumn/Winter 2026 slate.

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Pitched as ‘the biggest, tickliest Elmo toy ever’, the Tickle Me Elmo Giggle Max boasts a bigger size with more ways to activate Elmo’s laughter.

“Tickle Me Elmo sparked joy and laughter in homes across the globe 30 years ago, becoming one of the most iconic toys of a generation,” said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play.

“We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max, a bigger and even more interactive friend that is sure to delight from the moment you find Elmo on shelf or online, through countless hours of play, bringing Elmo’s signature joy and contagious giggles to kids, parents, gift-givers, and families everywhere.”

Gabriela Arenas, Senior Vice President, Global Licensing at Sesame Workshop, added: “Elmo has always had a special and unique way of connecting with children through his warmth, curiosity, big heart, and signature giggle.

“Celebrating the 30th anniversary of Tickle Me Elmo is a joyful reminder of just how deeply loved he is and how that connection continues to resonate with new generations of families.”

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