Squashies Splits are creamy milk-flavoured ice lollies with a tangy raspberry coating, while the firm’s Drumstick Raspberry & Milk ice cream now comes in a new one-litre tub format.

“These two new formats deliver the iconic taste and look of Drumstick that fans love, giving shoppers new ways to enjoy the brand and encouraging repeat purchase across occasions,” said Sarah-Louise Heslop, Head of Marketing at Swizzels.

“They are both great additions to the portfolio.”

Squashies Splits will be launching in Nisa in April and both Squashies frozen treats will also be available on Ocado.

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Available now at Home Bargains, Asda, Savers, Poundland and Amazon, the 250ml hand antibacterial hand wash and 500ml bath & shower gel deliver Carex protection with a ‘fruity, feel-good Squashies twist’.

“We’re always looking for fun new ways to share the joy of Squashies,” said Sarah-Louise Heslop, Head of Marketing at Swizzels.

“This partnership is all about celebrating the joy, nostalgia, and quintessential British summer spirit of our sweets in a fresh, fun way. With Carex’s trusted quality behind it, we’re confident it’ll be a big hit with families, Squashies fans, and Carex lovers alike.”

Jennifer Hodgson, Brand Manager at Carex, added: “We’re really excited to bring another of the nation’s most iconic sweets into our trusted personal care range.

“Strawberries and cream aren’t just for the picnic blanket anymore. With our new Carex Strawberry & Cream Squashies range, we’re adding a playful summer twist to everyday hand hygiene and bathing. Whether it’s a fun family bathroom staple or a fragrance fix for sweet lovers, this new collaboration is set to bring a splash of summer fun to sinks and showers across the nation.”

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