Spanning collectibles, apparel, toys, home goods, and more, partners include the likes of Funko, McFarlane Toys, Mattel, Rubies, BoxLunch and Crocs, with product landing ahead of the film’s arrival on June 24th.

“Supergirl’s story has always been about strength, bravery, and discovering the hero within – so look out because this film invites audiences along for her exciting journey,” said Robert Oberschelp, President of Global Consumer Products at Warner Bros. Discovery.

“In collaboration with DC Studios and our partners, we’ve crafted a global program filled with inspired designs and meaningful fan touchpoints that celebrate her one-of-a-kind edge. We can’t wait for fans to explore, connect, and soar alongside Supergirl.”

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The partnership starts in 2027 and will include toys for the upcoming HBO Original Harry Potter series, across dolls, role play, action figures, collectibles, interactive plush, board games and more.

“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro.

“As longtime fans ourselves, we’re honored to partner with Warner Bros. Discovery Global Consumer Products as the official global master toy licensee.”

Robert Oberschelp, President of Warner Bros. Discovery Global Consumer Products, added: “Our new agreement with Hasbro arrives as the world of Harry Potter celebrates the 25th anniversary of the first film and continues to expand its magical legacy – powered by one of the most passionate and enduring fan communities in entertainment history.

“Our partnership with Hasbro will deliver fresh, innovative toys, collectibles and games inspired by the beloved Harry Potter and Fantastic Beasts films and the new HBO Original TV series.”

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Mattel will develop and market a full range of DC-themed action figures, playsets, accessories, role play products and adult collectibles, starting in the second half of 2026. The agreement spans all DC stories and characters.

“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“We look forward to leveraging our Mattel Playbook approach to brand management, product design, and innovation to bring DC’s popular characters to life across all channels. This renewed partnership will reflect our shared passion for engaging and inspiring fans and collectors of all ages.”

Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products, added: “Warner Bros. Discovery’s new agreement with Mattel arrives as DC kicks off an exciting new chapter in 2025. Our collaboration with Mattel will lead to all-new offerings celebrating DC’s rich legacy and future storytelling across publishing, animation, TV, and film.

“Every story and character, from Batman, Superman and Wonder Woman’s heroics to The Joker and Harley Quinn’s troublemaking, are prime inspiration for a new partnership that combines the power of Mattel and the global appeal of DC.”

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Set to roll out now through to 2026, the range sees Looney Tunes characters star in country-specific merchandise for the US, Italy, Australia, New Zealand, Poland, Spain, and Mexico – plus Paralympic Team X Looney Tunes merchandise for the US and Brazil.

In each country, WBDGCP will work with licensees across all major product categories, including Fashion and Sportwear, Toys, Collectibles, Sporting Goods, Beauty and Grooming, Home and Seasonal.

Licensees and retailers currently signed on to participate includes Honav USA, Fanatics, Outer Stuff, Franco Mfg., Accessory Innovations, Ferrara Candy Company and more in the United States. The roster also encompasses Jóma in Spain, BIG W in Australia, The Warehouse in New Zealand as well as Carls Jr., Hockey Exportprint, Regalos Siglo XXI and Blackstorm in Mexico. Reserva, Grow, Club Comics, Kameleon Bags in Brazil are also on board, along with others in Poland and Italy.

“Sports is in the DNA of the Looney Tunes and there is no bigger sports stage than the Olympics,” said Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products.

“The Looney Tunes embody the spirit of the Olympics and exemplify teamwork, camaraderie, athleticism, and competition making them an ideal licensing partner for the IOC. Together the products collection will engage audiences of all ages in a fun and playful way and hope to inspire the next generation of fans.”

Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services, added: “Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power to create friendships, to cultivate respect and to bring the world together in the pursuit of excellence.”

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Roucoule previously held the position of Vice President, Category and Retail Business Development at the company and will report to Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products.

Roucoule succeeds longtime European Consumer Products head, Julian Moon, who previously announced his upcoming retirement after 33 years with the company.

In his new role, Roucoule leads all Consumer Products operations across EMEA, with oversight of WBDGCP’s business in the UK, France, Germany, Italy, Spain and Poland – as well as agent markets across the regions.

As part of Roucoule’s leadership team, Johanne Broadfield has been named Group Vice President, EMEA Franchise & Category Management. In addition to her current role overseeing Franchise Management and Marketing for WBDGCP EMEA, Broadfield will take on responsibility for the management of regional licensing partners and retail development.

“I’ve known and worked with Philippe for a long time,” said Robert Oberschelp, Head of Global Consumer Products for Warner Bros. Discovery.

“His business acumen and deep relationships with retailers and partners across the region are unparalleled and I am thrilled for him to take on this role as we continue to grow our business in EMEA.”

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Vans debuted a collection of footwear, apparel and accessories inspired by the likes of IT, The Shining and Gremlins, while Kylie Cosmetics launched an inventive beauty range around A Nightmare on Elm Street.

To find out more about how Warner Bros looks at brand extensions for its horror portfolio, we spoke with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.

Hi Robert, it’s great to catch up. Before we dive into some of your horror brands, I wanted to find out a bit more about your route into this industry. Some people we speak to say they always wanted to work with brands, other say they fell into it. Which camp do you sit in?
I came from the branded world prior to “falling into licensing” in the entertainment industry. Having a strong brand background helped my success in licensing. Truly understanding the DNA of our IP and collaborating with brands that match-up to excite the fans – or by doing a mash-up that gives consumers a second-guess – is always fun.

We’re smack-bang in Halloween season, so talk us through some of your core focuses when it comes to Warner Bros’ horror properties?
Focus is they key word here! Working at Warner Bros. gives us so much when it comes to IP and it is easy to get lost as a kid in a candy store… where to start?!

“In today’s retail environment, we really need to bring disrupters and the unexpected.”

Listening to our fans, tracking trends, reviewing data and insights is what keeps us relevant in the marketplace and top of mind with retailers. We have our “core” horror properties and franchises that we consistently refresh with new graphics and art and continually look at our library for near vintage or retro titles. We also partner closely with our theatrical team on new titles that can be a hit with consumers.

Your ‘kid in a candy store’ analogy is right; The Shining, A Nightmare on Elm Street, IT… The list goes on! Let’s dive into a few recent deals – Vans recently launched a great horror collection featuring the brands I just mentioned. How did this partnership come about?
We have a long-standing relationship with Vans and are continually looking at new ways to surprise and delight our fans. We work closely with their product and marketing teams, aligning priorities to develop collections that will not only excite our fans, but also drive relevancy in the marketplace. There is a great synergy with the Vans consumer and the horror fan that putting these two together we knew would be a homerun!

Absolutely, and there are some really smart, playful designs in that range. Does this collection prove a great example of to how creative licensees can be you’re your horror properties?
I really feel the line speaks for itself. Each one of the shoes is instantly recognisable to the property – from the simple red balloon, Freddie’s classic striped sweater to the terrifying twins. I would say the same goes for the apparel and accessories.

Design-wise, I couldn’t be more thrilled with the execution. The one item that pops to mind is the IT mini-backpack… a simple shiny red bag with the classic Vans checkerboard straps and an embroidered reminder that “you’ll float too,” just like the balloon zipper pull.

Yes, the quote on the strap is a lovely touch! Switching from Pennywise to Freddy Krueger, Kylie Cosmetics has just launched a beauty collection around A Nightmare on Elm Street. How did this partnership come about? And why A Nightmare on Elm Street?
Why not? This collaboration is a great example of working with creators that have a passion for the property. Kylie herself is a huge fan of horror and especially A Nightmare on Elm Street. Her passion and creativity really helped drive the WOW factor and reimagination of a classic.

Bringing that brand into beauty seems quite a left field move. Why did it make sense?
In today’s retail environment, we really need to bring disrupters and the unexpected. There is a cult following with the film and Kylie’s love of the film is what she wanted to bring to her consumers.

So are these kinds of ‘unexpected’ collabs something Warner Bros is looking to do more of with its horror brands?
Absolutely! We are always looking for new ways to surprise and delight our fans. These brand collaborations help fuel the passion for horror fans around the world.

Some of these brands we’re discussing are decades old. What is it about them that ensured they endured?
It all comes down to great storytelling and the emotional connection to the fan. I myself am a horror fan and like a good scare. No matter how many times I watch The Exorcist, I jump! I remember where I was when I first saw the film as a teenager and it always makes me question if the devil can really enter a human soul before I fall asleep and see Freddy in my dreams.

“It all comes down to great storytelling and the emotional connection to the fan.”

Ha! Sweet dreams! On that, a study released just this week revealed that in the UK, homes on roads named Elm Street sell for up to 70% less than the local average due to “a superstitious market”… So you’re not alone in still feeling the fear decades later! Heading back to beauty for a moment, Corpse Bride also has cosmetics range out with Revolution. There are some great touches in that collection, like skulls being imprinted on the lipsticks!
Fun, right?

Absolutely – and it helps the range feel very authentic to Corpse Bride. How important is authenticity when it comes to these types of deals?
What is most important when working on collaborations is to ensure the brand we are working on stays true to itself and we are able to use our properties as inspiration. Some can be a direct lift from the film, while others are lifestyle-inspired programs with a nod to the title that only true fans will recognise.

I also wanted to pick your brain on some recent launches from Warner Bros. This year, you’ve had The Conjuring: The Devil Made Me Do It and Malignant land. Are there any consumer product plans around these fresh releases?
We have a nice assortment in market as it relates to The Conjuring universe – inclusive of my favourite doll Annabelle – while we do not have anything specific to the last release nor Malignant… You may want to check back with me next year.

Will do – Malignant remains one of the craziest films I’ve seen this year, so I’ll keep my eyes peeled! Last question: how do you fuel your creativity?
My own creativity is fuelled by what I see and hear – and the people I am able to work with on all this great IP!

Great answer. Robert, this has been a treat. A huge thanks again and happy Halloween!

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