Metrostar secures raft of fresh partners for Elmer ahead of brand’s 35th birthday

“2024 promises to be our biggest year ever as Elmer book sales continue to grow and expand,” said Paul Black, Brand Director at Andersen Press.

In KidZ debuts Sesame Street cooking kit

“We’re excited to offer this cooking-themed activity kit to families to enhance learning and encourage togetherness,” said In KidZ Founder Dr. Zabina Bhasin.

Farshore teams with SEGA for Sonic the Hedgehog books

“Now has never been a better time to be a Sonic fan,” said Alex Gomez, Sr. Director of Licensing at SEGA of America.

Read the Brands Untapped 100: 2023 Edition here

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

Apparel of Laughs and Rebellion bring vintage girl’s comics to t-shirts

“As an avid collector of classic comics, I have seen the value and love heaped onto these girls’ titles,” said Jude Coram, Founder and Designer at Apparel of Laughs.

Asmodee Entertainment’s Alexander Thieme and Ness Jack on why a cookbook made perfect sense for CATAN

Asmodee Entertainment’s Alexander Thieme and Ness Jack talk us through a suite of recent launches – and highlight what they’re looking to find at BLE.

KOI’s Uzair Ahmad and Madeline Wood on designing distinctive licensed footwear

KOI’s Founder and Creative Director Uzair Ahmad and Footwear Designer Madeline Wood talk us through KOI’s recent collaboration with Playboy.

Matt Reynolds, Managing Director of Little Brother Books, on licensing for annuals – and more!

What does Little Brother Books look for in a title? Managing Director Matt Reynolds lifts the lid…

Netflix’s The Twits to debut in 2025

“I love this movie because it reminds us that twits like the Twits, whose default emotions are anger and vengeance, can’t be allowed to win in our world,” said writer/director Phil Johnson.

Yell gets into perfume with Eau de Yellow Pages

“While the Yellow Pages have moved on, we knew we had to launch something to celebrate both its heritage and uniqueness,” said Sarah O’Rafferty, Head of Public Relations at Yell.

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