Poetic is planning a range of baby daywear, nightwear, underwear, accessories, swimwear, maternity bags and accessories inspired by Snoopy and the Peanuts gang. Ranges will be available at multiple retailers across the UK from spring/summer 2026.

“Peanuts is a rich source of humorous and colourful characters and imagery that are perfect for bright, appealing baby apparel,” said Elliott Matthews, Managing Director of Poetic Brands.

“As one of the most popular and influential comic strips in history approaches its 75th anniversary we’re thrilled to be taking part on the celebrations with a range that little ones will love – almost as much as their parents!”

Tara Botwick, Senior Director, International Territory Management, EMEA at Peanuts Worldwide, added: “As Peanuts celebrates its 75th anniversary, we aim to highlight its longevity as well as its enduring popularity and appeal across both kids and adults alike. Poetic Brands is an ideal partner to accomplish this with their high-quality, ethically sourced branded apparel for multiple age groups and whose appeal extends to just about everyone!”

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The collaboration – called Le Mans X Steve McQueen – was brokered by Le Mans’ licensing agency, IMG, in partnership with Renaissance Licensing, representative for the estate of Steve McQueen.

The range – spanning adults and kidswear, along with nightwear, socks and headwear – will be available across the UK from autumn/winter 2025. The collection will use imagery from the set of the Le Mans film, and logos created by the Automobile Club de l’Ouest (ACO), owners of the race, Le Mans.

“The classic film Le Mans brought together an iconic race and an iconic film star with some of the most memorable motor racing images ever committed to film,” said Elliott Matthews, Managing Director of Poetic Brands.

“It’s ideal for a collection that will be as exciting, colourful and action-packed as the movie that inspires it.”

Stéphane Andriolo, Customer and Events Director, added: “For over 50 years Le Mans has been a benchmark for motor-racing-inspired film making – and Steve McQueen’s enthusiasm for the speed, skill and excitement of motor sport are still shared by millions of fans old and new. In this golden era of endurance racing, we’re delighted to be associated with such prestigious partners. This is going to be a collection like no other. We’re thrilled to be working with Poetic to bring it to retail.”

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The range will span babywear/accessories, kidswear, apparel, footwear and luggage, launching at retailers across the UK later this year.

“With childrenswear an increasingly strong part of our offering, we are thrilled that so many major children’s and family brands have come to us in recent years,” said Elliott Matthews, Managing Director of Poetic Brands.

“That’s Not My… is firmly established as an evergreen property that is a part of the childhood of millions of children. We’re delighted to be working with this great brand on a range we are certain will be enormously popular.”

Bulldog Licensing Group MD Rob Corney added: “That’s Not My… is a genuine publishing phenomenon, with a strong appeal to many generations of pre-school children across the UK and a design style ideal for bright, appealing licensed products of the sort that Poetic Brands executes with great skill. We are delighted to be partnering with them in a very important deal to bring this property to the key apparel, footwear and luggage categories.”

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The initial range includes colourful t-shirts for year-round wear, and features artwork of the personalities represented in the books, including Jane Austen, Mahatma Gandhi, Frida Kahlo and Pele. Extensions of the apparel line into sweatshirts and nightwear are on the way.

Created by author and Creative Director Maria Isabel Sánchez Vegara, the series has grown to over 120 books that aim to inspire children with real-life stories of artists, scientists, musicians and other well-known figures.

“From an early stage we knew that the creativity, fun and learning that have made Little People, BIG DREAMS so popular around the world would have a strong appeal in carefully chosen high-quality licensing partners – and so it has proved,” said Peter Marley, Publisher at Frances Lincoln Children’s Books.

“Poetic Brands has done a wonderful job of bringing the colour and celebration of the books to a delightful range of apparel that will be a marvellous addition at Tesco outlets throughout the country on World Book Day.”

Anne Bradford, Director at Poetic Brands, added: “The diverse characters, broad and universal audience appeal and exquisite illustrations that have made Little People, BIG DREAMS so popular have also been perfect for a range of children’s apparel that celebrates inspirational people throughout history.

“We’re thrilled to be working with a brand whose positive values, unique approach and appealing design have struck such a chord with kids and parents across so many markets.”

The global licensing agent for the brand – Rocket Licensing – also has plans to build the licensing presence of Little People, BIG DREAMS in international markets, including the US, Canada, Australia, New Zealand and Europe.

Rob Wijeratna, Joint Managing Director of Rocket Licensing, said: “The high-quality writing, illustration and production values that underpin Little People, BIG DREAMS have made this a brand ideal for consumer product development. The positive retail reaction to the wonderful Poetic Brands apparel range in the run-up to World Book Day is entirely appropriate for this great property and, with more potential partners on the way, we’re looking forward to bringing many more categories to many more markets.”

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All three ranges will include sweatshirts, long and short-sleeve t-shirts, hoodies, sweatpants, leggings, jackets, jumpers and dresses. Ranges will be available at retailers across Europe starting in A/W 2024.

“The opportunity to bring three of the 20th century’s greatest and most enduring cultural icons to this extensive range of leisure apparel in partnership with a leader in global brand development doesn’t come often,” said Elliott Matthews, Managing Director of Poetic Brands.

“We’re absolutely thrilled to be working on these ranges with an acknowledged leader in its field.”

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The firm’s Atari range will include adult daywear, nightwear, loungewear and swimwear, as well as bags and accessories. On the homeware front, items will include mugs and LED neon-style lighting.

The collection will be available across a number of retailers in the UK, Ireland and Germany and marks the first European deal brokered by Atari’s global licensing agent Tinderbox.

“This is such an exciting opportunity for us to work with one of the most recognisable gaming brands in the industry,” said Elliott Matthews, Managing Director of Poetic Brands.

“Atari is a dynamic and innovative brand, and we look forward to collaborating with them.”

Casandra Brown, Senior Director of Licensing at Atari Interactive, Inc, added: “We are delighted to collaborate with Poetic Brands to bring Atari’s iconic portfolio of IPs to such a diverse range of products.

“We are focused on expanding and strengthening our licensing footprint in the UK, Ireland and Germany by continuing to provide Atari products for all generations.”

Dave Tovey, Head of Tinderbox, said: “We are excited to continue to build out the Atari licensing programme by partnering with Poetic Brands. Atari is an iconic brand with a rich history, and Poetic Brands are the perfect partner to bring innovative and stylish Atari products to consumers.”

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The Point.1888 is helming the brand’s UK licensing push for Super Sema’s parent company, Kukua.

Macmillan Children’s Books has been appointed as master publisher for the brand in the UK, the Republic of Ireland and the Commonwealth countries. Publishing will launch in Spring 2024 across a range of formats including colour and activity books, puzzle and sticker books, chapter books, audio books; e-books and more.

Elsewhere, Sweet Cherry has acquired rights for annuals, diaries and journals, with the first Super Sema annual due out in 2024.

Poetic Brands has been appointed as the licensee partner on Daywear and Nightwear for the territory, and will produce a range of products for fans including swimwear, nightwear, clothing and luggage.

The news follows the successful launch of dolls and plush in the US with master toy partner Just Play, and an upcoming US publishing program with Penguin Random House and Bendon.

“It’s no surprise that the Super Sema franchise has amassed such a huge following so quickly and its passionate and engaged fans deserve products that are fresh and exciting,” said Katie Wilkinson, Head of Publishing and Operations at The Point.1888.

“The early brand licensing push in the US has been hugely successful, proving the consumer demand for Super Sema products. We’ve been thrilled with the incredible response we’ve had from partners and retailers so far and look forward to seeing this programme grow and grow.”

Vanessa Ford, Kukua’s Chief Brand Officer, added: “We’re excited to be able to deliver on fan demand in the UK with such top-tier companies as Macmillan Children’s Books, Sweet Cherry, and Poetic Brands.

“I want children who watch the show and read the books to see themselves in each page. I’ve seen with my own kids that positive black role models show them that they too can be the heroes, go on adventures, and save the world!”

The third season of Super Sema debuts on March 8th on YouTube.

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Timed to coincide with the World Cup, the shirts highlight the lyrics of Neil Diamond’s Sweet Caroline, a song adopted by England fans during recent tournaments.

“We’re thrilled to be partnering with Poetic and Tesco to bring these wonderful t-shirts to fans all over England during the most important event in world football,” said Michael Gottlieb, Founder of Sunny Side Up.

“This wildly popular song has gone from strength to strength since its adoption by sports fans – let’s hope our footballers do the same!”

Anne Bradford, Commercial Director of Poetic Brands, added: “Sunny Side Up, with its unparalleled expertise in lyric licensing, is the perfect partner to help us bring these much-loved lyrics to stylish t-shirts during the biggest event in football. Fingers crossed that we’re all still singing “Good times never seemed so good” on December the 18th!”

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The range spans tees, dresses, hoodies, knitwear, denim shorts, a denim jacket, denim short dungarees, swimwear and accessories.

“Pokémon is instantly recognisable and loved globally,” said Anne Bradford, Commercial Director of Poetic Brands.

“The twenty-somethings who grew up with the brand, are now the fashion forward ASOS customer, so the collaboration has the perfect synergy. Gen Z is also seeking nostalgic comfort in a pre-social media era, as they reminisce about old, joyful times while gaming, and therefore ‘gamerstalgia’ is trending.

“We’ve really enjoyed bringing these iconic characters to the ASOS collection and are looking forward to seeing the designs being worn by fans.”

Mathieu Galante, Licensing Director EMEA at The Pokémon Company International, added: “We are thrilled to launch this Nineties-inspired cross category collection in partnership with Poetic Brands and ASOS. The diverse apparel range has something for everyone across ASOS’s core market of young adults.”

Check out the collection here

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Designs for the new range use the contrasting yellow and black logo, along with silhouettes of cyclists, motivational slogans such as ‘Allez!’ and key milestones from the world-famous race.

“It’s a real honour to be working with Tour de France for a clothing range and we’re over the moon with the initial designs,” said Anne Bradford, Director at Poetic Brands.

“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection and we’re really looking forward to presenting these to retail.”

Simon Gresswell, owner of SGLP – who brokered the deal – added: “In a landmark year for the Tour, with the first official Tour de France Femmes also being staged shortly after the annual men’s event this year, now is the best time to extend the Tour de France opportunity into core, relevant categories.

“It’s a pleasure to have brought Poetic Brands and the ASO together, as they share complementary creative and commercial ambition for the brand. With EVANS already appointed as an Official Retail partner in the UK and the reach and power of Fanatics on the e-commerce side, the right foundations are in place to build both an event and year-round licensing programme for this pinnacle brand in the world of cycling.”

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