The limited-edition release features two headphone styles: Peppa’s version in her signature pink and red palette, and George’s version in two shades of blue. Both designs boast safe listening levels, durable construction and lightweight comfort.

This launch marks the first of several collaborations between Bandou and Hasbro, with more characters set to make their debut in future collections.

The agreement was facilitated by licensing agency Born to License, who guided Bandou through every step, from deal negotiation and creative development to marketing and launch strategy.

“Bringing Peppa Pig to life through a line of headphones has been such an exciting way to expand our reach into kids’ lifestyle products,” said David Born, CEO of Born to License.

“Bandou’s design team has done a fantastic job of capturing Peppa and George’s personalities in a product that’s both playful and practical.”

Benjamin Hogue, Owner of Bandou, added: “At Bandou, we’re passionate about creating products that blend fun with functionality.

“Launching with Peppa Pig feels like the perfect way to start our journey with Hasbro, and we’re thrilled for families to see what’s coming next.”

The Bandou x Peppa Pig Kids Headphones Collection is available now exclusively at mybandou.com.

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“For more than 20 years, Peppa Pig has grown alongside families around the world, and George’s evolution reflects that journey,” said Esra Cafer, Hasbro’s SVP of Franchise Strategy and Management, Preschool & Fashion.

“George has grown from Peppa’s curious little brother into a character with his own voice and experiences. As he enters this next phase of his development, we continue to celebrate joy, growth and confidence, reminding every child that there’s a place for them in Peppa’s world.”

To ensure the storyline accurately and sensitively reflects the experiences of deaf children, Hasbro worked in partnership with the National Deaf Children’s Society and Camilla Arnold, a deaf executive producer and script consultant. National Deaf Children’s Society contributed early guidance on the portrayal of deafness, including different types of hearing loss and appropriate support. Camilla advised the production team on language, tone and authentic family representation for preschool audiences.

Hasbro has also entered into a broader partnership with the National Deaf Children’s Society that will see Hasbro support the charity through fundraising initiatives. Hasbro is also working with the Hearing Loss Association of America to support its mission of building awareness and community for people with hearing loss in the United States. Through its partnerships with the National Deaf Children’s Society and HLAA, Hasbro will offer resources for parents on the PEPPA PIG Muddy Puddle Parenting YouTube channel.

Short-form digital content via PEPPA PIG Tales on YouTube will roll out from February 6th looking at the family’s experiences leading up to George’s diagnosis, including a first-ever episode told from George’s audio perspective. New Season 11 episodes will continue George’s story, beginning with his diagnosis. In an episode entitled ‘Hearing Test’.

As part of the inclusivity of George’s storyline, Hasbro has made Peppa Pig content more accessible to the deaf community with the PEPPA PIG Sign Language for Kids YouTube channel, featuring episodes interpreted in both British Sign Language (BSL) and American Sign Language (ASL).

The first product to feature George with his hearing aid – the PEPPA PIG Joke & Sing George Figure – is available now at Amazon.

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