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	<title>Nadia Svensson Archives - Brands Untapped</title>
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	<description>Brands Untapped is a site for the global licensing industry, focusing on the design and creativity behind licensed product.</description>
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	<title>Nadia Svensson Archives - Brands Untapped</title>
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		<title>Rainforest takes centre stage in adidas TERREX and National Geographic’s latest collaboration</title>
		<link>https://www.brandsuntapped.com/rainforest-takes-centre-stage-in-adidas-terrex-and-national-geographics-latest-collaboration/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Fri, 02 Feb 2024 15:37:08 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Nadia Svensson]]></category>
		<category><![CDATA[National Geographic]]></category>
		<category><![CDATA[TERREX]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Film & TV]]></category>
		<guid isPermaLink="false">https://brandsuntapped.com/?p=10906</guid>

					<description><![CDATA[<p>“The stunning, captivating hues of the rainforest are displayed in fresh ways across this 32-piece collection,” said Nadia Svensson, Senior Product Director of BU Outdoor.</p>
<p>The post <a href="https://www.brandsuntapped.com/rainforest-takes-centre-stage-in-adidas-terrex-and-national-geographics-latest-collaboration/">Rainforest takes centre stage in adidas TERREX and National Geographic’s latest collaboration</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>The third collaboration between adidas TERREX and National Geographic is focusing on the rainforest.</strong></p>
<p>The collection features images captured by National Geographic photographers, interpreted in different ways on different products, including jackets, tees and skirts.</p>
<p>“Being in nature is meditative and not many places captivate this emotion better than the rainforest,” said Nadia Svensson, Senior Product Director of BU Outdoor.</p>
<p>“In this third chapter in our multi-season collaboration, we are inspired by National Geographic’s focus on nature and conservation, as the stunning, captivating hues of the rainforest are displayed in fresh ways across this 32-piece collection.”</p>
<p>The post <a href="https://www.brandsuntapped.com/rainforest-takes-centre-stage-in-adidas-terrex-and-national-geographics-latest-collaboration/">Rainforest takes centre stage in adidas TERREX and National Geographic’s latest collaboration</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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		<title>National Geographic and adidas TERREX debut Aurora Borealis-inspired collection</title>
		<link>https://www.brandsuntapped.com/national-geographic-and-adidas-terrex-debut-aurora-borealis-inspired-collection/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Thu, 21 Sep 2023 09:46:26 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[adidas TERREX]]></category>
		<category><![CDATA[Nadia Svensson]]></category>
		<category><![CDATA[National Geographic]]></category>
		<category><![CDATA[Fashion]]></category>
		<guid isPermaLink="false">https://brandsuntapped.com/?p=9628</guid>

					<description><![CDATA[<p>“We hope this 25-piece collection inspires adventure-seekers to get outdoors and experience the transformative benefits of nature,” said Nadia Svensson, Senior Product Director of BU Outdoor at adidas.</p>
<p>The post <a href="https://www.brandsuntapped.com/national-geographic-and-adidas-terrex-debut-aurora-borealis-inspired-collection/">National Geographic and adidas TERREX debut Aurora Borealis-inspired collection</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>National Geographic and adidas TERREX have debuted their latest collaboration – a collection inspired by the Aurora Borealis.</strong></p>
<p>Images of the Northern Lights – as captured by National Geographic photographers – are featured across the range in different products. This includes a hiking boot, three-in-one jacket, softshell jacket and high pile fleece jacket.</p>
<p>“Nature is special beyond words; it has the power to create indescribable emotions,” said Nadia Svensson, Senior Product Director BU Outdoor.</p>
<p>“Not many spectacles encapsulate this better than the Northern Lights. Together with National Geographic, we’ve captured the beauty of this phenomenon in fresh ways across a 25-piece collection which we hope inspires adventure-seekers to get outdoors and experience the transformative benefits of nature.”</p>
<p>The collection will be available from September 27th September on <a href="http://www.adidas.com/outdoor">adidas.com/outdoor</a>, the adidas app and in selected retail.</p>
<p>The post <a href="https://www.brandsuntapped.com/national-geographic-and-adidas-terrex-debut-aurora-borealis-inspired-collection/">National Geographic and adidas TERREX debut Aurora Borealis-inspired collection</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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			</item>
		<item>
		<title>adidas details TERREX collaboration with National Geographic</title>
		<link>https://www.brandsuntapped.com/adidas-details-terrex-collaboration-with-national-geographic/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Thu, 20 Apr 2023 18:47:24 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Nadia Svensson]]></category>
		<category><![CDATA[National Geographic]]></category>
		<category><![CDATA[TERREX]]></category>
		<category><![CDATA[Yulia Boyle]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Fashion]]></category>
		<guid isPermaLink="false">https://brandsuntapped.com/?p=8127</guid>

					<description><![CDATA[<p>Stills from the National Geographic photography archives appear on prints across the 51-piece hiking collection.</p>
<p>The post <a href="https://www.brandsuntapped.com/adidas-details-terrex-collaboration-with-national-geographic/">adidas details TERREX collaboration with National Geographic</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Adidas TERREX has embarked on a multi-season collaboration with National Geographic.</strong></p>
<p>The inaugural 51-piece hiking collection is built to celebrate the role of photography in the culture of outdoor sport, with stills from the National Geographic photography archives appearing on prints across the range.</p>
<p>“This collaboration celebrates nature through beautiful photographs – abstract colourful ecosystems told from above – revealing incredible stories about the Earth,” said Nadia Svensson, Senior Product Director for BU Outdoor at adidas.</p>
<p>“It is born from, and built for, exploration of the natural world around us.”</p>
<p>One key item in the line includes the RAIN.RDY Jacket. The men’s jacket features a bold print of the shell formations in Norway’s Porsanger Peninsula, while the women’s is inspired by stills of White Sands National Park in New Mexico. It also features a lenticular logo design that alternates between TERREX and National Geographic.</p>
<p>Elsewhere, the WIND.RDY: GET SHELTERED Jacket comes with prints inspired by photography of sandstone and snow at Comb Ridge, Utah.</p>
<p>Yulia Boyle, VP of International Media and Licensing for National Geographic, added: “Our storytellers and photographers spend so much time in the field, often braving the elements, to bring to life the beauty of our world and share its wonder with audiences around the globe.</p>
<p>“We hope that people will feel inspired by these beautiful and practical collections and be encouraged to get outside in similar ways.”</p>
<p>The post <a href="https://www.brandsuntapped.com/adidas-details-terrex-collaboration-with-national-geographic/">adidas details TERREX collaboration with National Geographic</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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