Since partnering in 2019, the collaboration has put more than 75 million Monster Jam toy trucks into the hands of kids and collectors, across vehicles, playsets and RC products.

“Monster Jam is high-energy, family fun with a passionate following of fans around the globe,” said Doug Wadleigh, Spin Master’s President of Toys.
“Renewing our agreement with Feld allows us to keep building on the momentum we’ve created together, empowering kids to reenact the excitement, perform the stunts and be part of the action.”

Jeff Bialosky, SVP of Global Partnerships at Feld Entertainment, added: “Spin Master has been an outstanding partner, bringing the authenticity and adrenaline of Monster Jam from our stadiums and arenas into homes and backyards everywhere.

“We’re excited to keep building the Monster Jam franchise by expanding how fans engage with the brand 365 days a year with new products, new play patterns, and new ways to experience the action.”

Under the renewed agreement, Spin Master will continue to design, develop and market a full range of Monster Jam products globally, including die-cast vehicles, remote control trucks and playsets, as well as future innovations.

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Joining the licensing slate are Brand Alliance for apparel and accessories, Cleversocks for socks, Themed for wall art and Orchard Crown for balloons.

The newly licensed products will be available in European retail in the coming months, with the Themed Wall Art range available now.

“The Monster Jam range has already proven to be a retail powerhouse in the toy category, and these new licensing agreements will help extend the brand’s reach even further,” said Dave Tovey, AVP at Beanstalk.

“With the support of these best-in-class partners, we’re excited to bring the energy and excitement of Monster Jam to new product categories and retail experiences.”

Jeff Bialosky, Senior Vice President of Global Partnerships and Licensing for Feld Entertainment, producers of Monster Jam, added: “Monster Jam is truly a global franchise, with fans all across the world. Continuing to expand that global presence 365 (24/7) with new categories throughout Europe will help us deliver more Monster Jam to those fans.”

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