Launching on June 19th on the Mattel Adventures YouTube channel, the show is produced in partnership with animation studio Snipple Animation and spans 20 four-minute episodes.

Episodes will launch globally in multiple languages, with French-language versions releasing beginning July 31st.

Fans also have the chance to meet the Eternians through introductory character shorts on the Mattel Adventures YouTube channel.

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A London stop is launching later this year, with others planned for Barcelona, Berlin, Mexico City, Paris, Rio de Janeiro, Sydney, Tokyo and Toronto.
Each UNO Social Club will feature classic UNO gameplay and local DJs and MCs. Fans will also have the opportunity to win exclusive prizes, including branded merchandise and UNO product packs.

In addition, a US tour kicks off next month, visiting:

• Philadelphia, Pennsylvania – Kung Fu Necktie on Wednesday, July 1st.
• Brooklyn, New York – Xanadu on Thursday, July 23rd.
• Miami, Florida – Cerveceria La Tropical on Thursday, July 30th.
• Houston, Texas – Dan Electro’s on Thursday, August 6th.
• Los Angeles, California – No Vacancy on Thursday, August 27th.

“At the heart of UNO is a simple truth: play brings people together,” said Katie Buford, Vice President and Global Head of Mattel Games.

“After an incredible first year, we’re excited to launch UNO Social Clubs in even more cities around the world. The enthusiasm from fans has been incredible, and their passion continues to inspire us. We look forward to welcoming even more players to the table.”

For more information on UNO Social Clubs visit Mattel.com/unosocialclub

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Each of the UNO x Vrbo getaways are bookable for select weekends this summer. Fans can choose from two top-tier ‘Wild Card’ stays, featuring UNO-themed décor, an UNO game night, an UNO x Vrbo Welcome Kit and an in-home dining experience, or four ‘Play It Your Way’ stays in top destinations that feature the UNO x Vrbo Welcome Kit.

In a nod to the UNO Draw 4”card, all stays will be available for just $4 per night on a first-come, first-served basis.

As part of the partnership, UNO and Vrbo created a custom deck, featuring illustrations by Pietari Posti, that will be included in each UNO x Vrbo home. The card illustrations are inspired by travel destinations and vacation pastimes that travellers can experience with Vrbo. The deck also features its own custom rule – the Vacation Rental Swap Rule – which allows players to swap hands with any other player after playing the card.

“UNO isn’t just a game, it’s a spark that brings people together, from fuelling friendly rivalries to creating lasting memories,” said Katie Buford, Vice President and Global Head of Mattel Games.

“With Vrbo, we’re bringing UNO into these homes and turning them into game-night destinations, giving fans a new way to connect, compete, and play together wherever they are.”

Helen Melluish, Vice President of Marketing at Vrbo, added: “Vrbo has always been about friends and families spending real time together on vacation, and partnering with UNO builds on that idea in a simple, playful way. While the game of UNO can be full of surprises, guests can trust that these Vrbo properties will be quality places they won’t want to leave.”
For more information, head to Vrbo.com/UNO.

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The collection features Oodie Originals, Sleep Tees, Sherpa Blankets, and Sherpa Robes, each incorporating design elements inspired by Polly Pocket – including a signature bow appliqué pocket detail across select styles.

The collection will be available exclusively through The Oodie websites at www.theoodie.com.

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The Nissan Silvia (S15) boasts elevated deco with detailing inspired by Itasha-style liveries.

Artwork of Naruto in action is on both sides of the car, while the bright golden Spectraflame paint ties into Naruto’s outfit.

The Hot Wheels x NARUTO Nissan Silvia (S15) is available now at Mattel Creations.

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The collection features WOLFpak backpacks, duffels, slings and accessories reimagined with Barbie and Ken graphics. Designs also lean into Barbie pink and Ken blue.

The collaboration was brought to life with the support of Born to License, the licensing agency that facilitated the partnership between WOLFpak and Mattel.

The drop marks the second collection between WOLFpak and Mattel following the release of a Hot Wheels Racing line back in November.

“It doesn’t get much more iconic than Barbie and Ken, and we’re thrilled to be bringing WOLFpak and Mattel together again for another standout collaboration,” said David Born, CEO of Born to License.

Hope Henderson, Licensing Manager at WOLFpak, added: “Partnering with Mattel again with such beloved brands is a huge moment for us.

“Barbie and Ken are global icons, and also celebrating Ken’s 65th anniversary through a WOLFpak lens allowed us to create a fun product design while staying true to our DNA – durability, statement design, and functional innovation. This collection is playful, powerful, and built to stand out.”

The WOLFpak x Barbie and Ken collection is available exclusively at wolfpak.com.

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The range includes a film-adjacent novel, original middle-grade stories, comics, a graphic novel and an art book.

“Masters of the Universe has always been more than a single format – it’s a mythology that evolves across generations and mediums,” said Ryan Ferguson, Global Head of Publishing at Mattel.

“With this publishing initiative, we aren’t just retelling the film’s story; we’re expanding the world of Eternia in ways that invite fans to go deeper and discover new facets of the universe. Through Mattel Press, we’re partnering with New York Times-bestselling authors and top creative talent to move quickly into diverse formats and reach a broader range of readers, while still delivering rich, meaningful storytelling for longtime fans.

“From character-driven young adult novels to manga-inspired narratives and fan-centric celebrations of the lore, this slate reflects our ambition to build Masters of the Universe into a fully realized, multi-platform franchise that resonates with fans old and new.”

May will see the arrival of Masters of the Universe: The Junior Novel, as well as the Masters of the Universe: The Power Within, Masters of the Universe: I Am He-Man! and Skeletor Has No Friends storybooks. Also launching that month is the adult colouring book, Retro Power!

In June, there’s Teela: Daughter of Eternos – a young adult novel set in the film universe – as well as the first issue of Masters of the Universe: The Wings of Fate from Dark Horse Comics.

Later in the year, September brings Masters of the Universe: The Art of the Film and Skeletor Ate My Homework, while November sees TOKYOPOP debut a manga-style graphic novel set in the film universe called Masters of the Universe: Legends of Eternia.

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From 2027, Mattel will launch action figures, playsets and accessories, vehicles, games, collectibles, role play items and more for the brand. Mattel will also produce new lines for the animated movie sequel Teenage Mutant Ninja Turtles: Mutant Mayhem 2 for 2027, and a new untitled Teenage Mutant Ninja Turtles live-action/CG animation hybrid in 2028.

“Teenage Mutant Ninja Turtles is one of the most successful entertainment franchises in history, and partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand,” said Roberto Stanichi, EVP and Chief Global Brand Officer at Mattel.

“The enduring power of the Turtles lies in their ability to evolve with each generation, and we are excited to bring these characters to life in new ways.”

Josh Silverman, President, Global Products & Experiences at Paramount, added: “Teenage Mutant Ninja Turtles’ rich history and timeless legacy have created a powerful connection with audiences around the world. Extending the world of Teenage Mutant Ninja Turtles through so many different touchpoints is something we deeply value as we continue expanding the ways people can interact with and celebrate the world of these beloved brothers. We are pleased to embark on this next chapter with Mattel, whose ability to innovate on a global scale positions us to further grow the brand and engage fans across generations.”

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Polly Pocket: Bridgerton featuring characters and scenes from Season 4, including Benedict and Sophie in their Masquerade attire, as well as Queen Charlotte, Penelope and Colin.

“Bridgerton has evolved from a record-breaking series into a global franchise that continues to capture the hearts of fans around the world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.

“This season, we’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world. From fashion and beauty to food and immersive experiences, these inspired-by collaborations give fans new ways to step into the world of Bridgerton as we count down to Part 2.”

The Bridgerton x Polly Pocket compact is available on MattelCreations.com for pre-sale now.

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My Mario is a collection of products, games and experiences inspired by Mario and his Mushroom Kingdom friends.

“Super Mario has been loved by generations, just like Little People,” said Brian Fitzharris, Senior Vice President & General Manager at Fisher-Price.

“Bringing these two worlds together lets parents share something they love from their childhood, while introducing toddlers to Mario through play designed just for them. It’s the best of both worlds!”

The My Mario Mario’s Adventure Playset features toddler-friendly activities inspired by the game, including iconic music and sounds, while the My Mario Bowser’s Airship push-along vehicle includes a cannonball launcher, bat-at spinners and a trapdoor pipe for drop-through play.

In addition, Fisher-Price Little People My Mario figures are available in a 6-pack and single-character assortment, including Mario, Luigi, Princess Peach, Toad, Yoshi, Bowser, and Fire Mario.

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