The new range features five new fragrances – Life’s a Fairytale, Snow White, Mulan, Rapunzel and Aurora – alongside the return of Belle and Tiana from the first Disney Princess collection.

The 92-product collection launches in stores and online in the US and Canada on February 13th, with the international rollout set for mid‑March. It spans body wash and cream, hand soap and sanitizer, fine fragrance mist, lip gloss, candles and decorative accessories.

“It’s truly exciting to see two beloved global brands unite once more to create something extraordinary for fans everywhere,” said Jamie Sohosky, Chief Marketing Officer at Bath & Body Works.

“At Bath & Body Works, we believe everyone deserves to feel good and this collection invites consumers to step into the spirit of each Disney Princess through fragrance – celebrating her story, her individuality, and the moments of inspiration that bring these worlds to life.”

Liz Shortreed, Senior Vice President of Disney Consumer Products, added: “Disney Princess is a powerful global brand grounded in timeless stories, iconic characters and values that resonate across generations.

“Through our collaboration with Bath & Body Works, we’re bringing those core elements to life, translating the distinct spirit of each Princess into fragrances and designs fans can enjoy every day.”

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The 39-product range captures the essence of The Evil Queen and Maleficent across mists, body wash, cream, lip gloss, candles, hand soap and decorative accessories.

The Evil Queen-inspired fragrance featured notes of red apple, vanilla and pear, while the Maleficent fragrance boasts notes of plum, berries and ‘mystical woods’.

The collection launches simultaneously in both domestic and international Bath & Body Works stores from September 3rd.

“The customer demand and excitement we saw with Disney Princess showed us that our formula is working and now we’re taking it global,” said Daniel Heaf, Bath & Body Works CEO.

“As we continue building momentum through powerful brand collaborations like Disney, we remain focused on creating even more meaningful ways to engage consumers and position Bath & Body Works at the forefront of culture, innovation and storytelling.”

Liz Shortreed, Senior Vice President of the Americas and Global Softlines at Disney Consumer Products, added: “Our first collection with Bath & Body Works allowed Disney Princess fans of all ages to connect with their favorite characters in new and distinctive ways.

“We look forward to building on that success and enthusiasm with the new Disney Villains collection, as we continue to create products that celebrate creativity and sensory-driven storytelling through everyday experiences.“

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The limited-edition collection marks the first time ever that any branded IP will appear on Old Navy’s Signature Flag Tee and features more than 100 Americana-inspired pieces.

During development, the Old Navy design team travelled to The Walt Disney Studios in Burbank, CA and Walt Disney World Resort in Florida to explore the history of The Walt Disney Company. They infused the designs with details like Mickey Mouse-shaped buttons on a denim jacket and embroidery throughout.

“Disney continually strives to connect fans and families with our beloved characters through innovative products that capture the magic of timeless stories,” said Liz Shortreed, SVP for The Americas and Global Softlines at Disney Consumer Products.

“By fusing Disney’s beloved characters with Old Navy’s signature style, two American brands are coming together to deliver a modern collection rooted in the rich legacy of a global icon, Mickey Mouse. Featuring Mickey Mouse on this classic flag tee is a milestone moment – celebrating nearly a century of pop culture influence, a passionate worldwide fan base, and the enduring power of Disney storytelling.”

Sarah Holme, Old Navy’s Head of Design and Product Development, added: “We partnered with Disney’s incredible team to bring you the first ever limited-edition Old Navy x Disney collection – designed for every style icon in the family.

“It’s a fresh take on classic American summer style with Disney’s characters, full of thoughtful design details and unexpected twists. From a reimagined version of our iconic flag tee to a line-up of timeless-meets-trend-forward pieces, this collection is all about celebrating classic summer style, nostalgic charm for today, and making everyday moments a little more magical.”

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Disney has inspired and developed deep connections with fans of all ages for generations, and Bath & Body Works has done the same through its fragrances. The brand delights consumers with fragrances that seamlessly weave into their every day lives – from picking out their favourite go-to fragrance, to choosing wallflowers for their homes.

And what is the key to successful creative collaborations between a brand owner like Disney and a licensee like Bath & Body Works?
Specifically with Disney Princess, we aim to create products that enchant fans and consumers and allow them to unlock their inner princess in their everyday moments – which Bath & Body Works’ breadth of product offerings are able to do in unique and personalised ways from home fragrance to personal care.

Like Disney, Bath & Body Works is also a pioneer of creativity and innovation, and a perfect way to engage both Disney and Bath & Body Work fans is by bringing to life Disney Princess characters’ unique personality traits through fragrances.

Yes, on that, the range has done a great job in feeling authentic to each character, with the scents connecting back to core character traits. For example, the Ariel collection incorporates notes of sea salt breeze, golden citrus and coral waters. What is the key to capturing the essence of characters in a more ‘abstract’ area like cosmetics and fragrances?
The key is maintaining authenticity – staying true to the storylines and what the characters represent, which can only really be achieved through great collaboration.

This collection taps into and brings to life these stories in a very tangible way allowing us to expand the worlds beyond the movies. Each fragrance was carefully crafted to embody what each Disney Princess character represents and their unique personalities. This collaboration allows fans to explore each character’s story and embrace what most resonates with them.

How else have you tapped into the consumables space with Disney Princess? Are there any other launches in this category you feel hit the mark particularly well?
We have had a great content slate to develop product against with our recent Disney Studio releases, such as Moana 2 and the live action Snow White.

With Moana 2, it was natural to lean into the consumable space when so many of the tropical story elements demand to be experienced beyond the screen – with products such as the TruMoo Moana Strawberry Banana Milk, 100 Coconuts Moana 2 coconut water and the Better Sour Moana 2 Passion Fruit Sour Gummy Stars.

For Disney’s Snow White, we recently announced the essie x Disney’s Snow White collection, which offers consumers a beautiful palette of nail polishes that celebrate iconic elements of the story. Essie pulled inspiration from the blue and gold in Snow White’s dress, the red and green of the apple and surrounding forest, the purple of the Evil Queen’s gown and more.

The collection allows fans and consumers to express and showcase their love for this classic story and movie in a way that is not only customisable but also authentic to them.

Away from Disney Princess, do any other recent launches come to mind as being good examples of how creative your licensees can be with your brands and characters?
A recent launch that comes to mind immediately is our Mickey & Friends collaboration with lululemon. Both Disney and lululemon have very loyal fan-bases, and what better way to appeal to both than create products that authentically blend the unique characteristics of each brand? For example, showcasing the lululemon logo in the classic Mickey Mouse typeface was a creative way to blend the two brands and appeal to consumers.

One product from the collaboration we’ve seen great success with is the belt bag. The lululemon belt bag has certainly had its moment the past few years, growing in popularity in both casual wear and athleisure. We were able to tap into this success by positioning our classic IP front in centre.

Terrific. Liz, a huge thanks again.

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The range spans six fragrances inspired by Ariel, Belle, Cinderella, Jasmine, Moana and Tiana. The 85-product assortment is Bath & Body Works most extensive collaboration collection yet, with products including fine fragrance mist, body wash and cream, lip gloss, candles, hand soap and sanitiser, and decorative accessories.

“This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet,” said Maurice Cooper, Chief Customer Officer at Bath & Body Works.

“Scent has the power to transform our thoughts, feelings and emotions and we’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance. As we continue the momentum of successful brand partnerships, we’re committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the centre of culture and innovation.”

Liz Shortreed, Senior Vice President of North America & Global Softlines at Disney, added: “The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princess.

“This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance.”

Bath & Body Works will launch the Disney Princess -inspired collection in stores and online on Sunday, February 16th.

The full breakdown of how each range represents each character can be found below:

• The Cinderella collection features notes of gardenia petals, enchanting musk and sapphire blue amber, representing Cinderella’s tendencies to never give up and treat everyone with respect.

• The Tiana collection is inspired by her drive and focus to make a dream real, the fragrance includes notes of delicate water lily, gilded amber and shimmering bayou woods.

• The Belle collection encourages fans to dare to be different, confident and comfortable being themselves including notes of rose petals, sparkling buttercup and whipped vanilla in the fragrance.

• The Ariel collection incorporates notes of sea salt breeze, golden citrus and coral waters that embodies Ariel’s courage to explore new worlds and be resilient.

• The Moana collection represents Moana’s bold and strong-willed spirit to save her people and home, features notes of lush green palms, plumeria breeze and coconut water.

• The Jasmine collection embodies how she defines her own path and stands up for what’s right including notes of sparkling jasmine flower jewelled currants and soft woods.

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