In apparel and accessories, partners include Bioworld, Changes, Loungefly, King Ice and Gutter Garbs supporting Jason Universe, Friday the 13th: The Game and A24’s upcoming Crystal Lake TV series. In addition, Mad Engine will continue their fashion offerings inspired by Jason x Fortnite and Jason x Call of Duty.

Sticking with Fortnite, the game will continue featuring Jason Universe in the Fortnitemares 2026 season this Halloween.

In toys, Jazwares, JAKKS Pacific, Brickcraft, Basic Fun, Premium Collectibles Studio, Well Played Toys and WizKids are on board. Collectibles inspired by Crystal Lake and the broader Jason Universe will be available from NECA, Funko, Mondo, YouTooz, Thrilljoy, Snap, KidRobot, Handmade by Robots, Monogram and Just Play.

Spirit, InSpirit and Rubies are on board for costumes, while Jason Universe housewares, accessories and stationery are on the way from Surreal, Chia, Pin Club and Silver Buffalo.

“For decades, Jason Voorhees has anchored one of horror’s most enduring franchises, consistently engaging loyal fans while attracting new audiences,” said Robbie Barsamian, Executive Vice President at Horror, Inc.

“As we scale Jason Universe through premium content initiatives, including gaming and the ‘Crystal Lake’ series, our partnership strategy is focused on honouring the brand’s legacy, while expanding high-quality, multi-platform touchpoints that deepen audience engagement.”

Represented by Striker Entertainment, attendees at Licensing Expo 2026 can visit Booth #A170 to preview the expanding activities across Friday the 13th: The Game, Crystal Lake and the broader Jason Universe.

The post Jason Universe details latest partnerships across apparel, toys, costumes and more appeared first on Brands Untapped.

The partnership sees horror icon Jason become available within Call of Duty’s Halloween event, The Haunting. With the Jason Operator Bundle, players can wear Jason-inspired looks in-game, including the Tactical Jason design, or play as or against the killer in the Slasher Deathmatch: Jason game mode.

Elsewhere, Jason arrives in Fortnite on October 17th as part of its Fortnitemare event. Alongside the Jason outfit and exclusive emotes, Jason appears as a boss enemy and will also feature in the Jason Haunted Cup tournament. Top performing teams will win early access to the Jason outfit.

“The demand to see Jason in Call of Duty and Fortnite has been relentless and we’ve heard you,” said Robbie Barsamian, Executive Vice President of Horror, Inc.

“Jason Universe is all about bringing the GOAT back. Fans have waited long enough.”

Sheri Conn, Chief Marketing Officer of Horror, Inc, added: “Players get to step into the boots of a horror legend, but on entirely new terms. It’s a chance to see Jason unleashed in worlds with different rules, mechanics, and mayhem.”

Marc Toberoff, on behalf of Friday 13th LLC, said: “For over 45 years, Jason has been one of the horror community’s most iconic figures. He will always adapt to the times and the mediums that matter to fans. To see Jason step back into the gaming arena is an exciting moment in his ever-evolving legacy, and one that will connect with both longtime fans and a new generation of players.”

Apparel and collectibles inspired by these collaborations will launch in the coming months from partners including Youtooz, who will bring Call of Duty’s Tactical Jason to life with a collectible figure.

The post Horror, Inc brings Jason Universe to Call of Duty and Fortnite appeared first on Brands Untapped.

The line-up will span entertainment, games, immersive experiences, merchandise and more, all featuring the iconic hockey-mask-wearing villain. These are in addition to the upcoming A24 and Peacock prequel series Crystal Lake.

“For decades, Jason shocked and thrilled audiences who kept coming back for more,” said Robert Barsamian, President of Horror, Inc.

“We’re excited to work with Victor Miller and Marc Toberoff on new projects we’ll announce in the coming months.”

Robbie Barsamian, VP of Horror, Inc, added: “We’re focused on honouring the legacy while elevating the fan experience and appealing to today’s horror audiences as we develop new ways to watch, interact and engage with Jason Universe.”

Sheri Conn, Global GM of Horror, Inc, continued: “With the unique ability to remain at the forefront of pop culture for 44 years, Jason continues to top charts as one of the scariest villains of all time with strong global awareness across multiple generations – thanks to billions of TikTok views plus millions and millions of gamers and movie fans. We can’t wait to introduce new Jason Universe activations to these amazing fans.”

The post Horror, Inc readies fresh Friday the 13th merch, experiences and entertainment with Jason Universe appeared first on Brands Untapped.