Emily Osborne Archives - Brands Untapped https://www.brandsuntapped.com/tag/emily-osborne/ Brands Untapped is a site for the global licensing industry, focusing on the design and creativity behind licensed product. Wed, 15 Feb 2023 14:05:34 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.brandsuntapped.com/files/2021/02/cropped-Brands-Untapped-Icon-2-32x32.png Emily Osborne Archives - Brands Untapped https://www.brandsuntapped.com/tag/emily-osborne/ 32 32 WATCH: Storytelling in Licensing panel discussion https://www.brandsuntapped.com/watch-storytelling-in-licensing-panel-discussion/ Wed, 15 Feb 2023 14:04:41 +0000 https://brandsuntapped.com/?p=7433 SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

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]]> How can licensing help brands tell their stories? Do these collaborations also enable licensees to tell their own design stories in interesting ways? And how useful is it for the original creators of IP to get involved in the licensing process?

We caught up with Sophie Bloomfield (Creative Dirctor & CEO at SBC), Dominic Sander (Hardlines Product Development Manager at Moonbug Entertainment), Marisa Morgan (Creative Director at iLLUMiARTi) and Emily Osborne (Production Manager at Simon’s Cat) to find out their thoughts.

You can watch the discussion in full below:

The post WATCH: Storytelling in Licensing panel discussion appeared first on Brands Untapped.

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