Billy Lagor Archives - Brands Untapped https://www.brandsuntapped.com/tag/billy-lagor/ Brands Untapped is a site for the global licensing industry, focusing on the design and creativity behind licensed product. Fri, 17 Jul 2026 12:00:40 +0000 en-GB hourly 1 https://www.brandsuntapped.com/files/2021/02/cropped-Brands-Untapped-Icon-2-32x32.png Billy Lagor Archives - Brands Untapped https://www.brandsuntapped.com/tag/billy-lagor/ 32 32 Hasbro partners with Nintendo for Legend of Zelda toys https://www.brandsuntapped.com/hasbro-partners-with-nintendo-for-legend-of-zelda-toys/ Fri, 17 Jul 2026 12:00:40 +0000 https://www.brandsuntapped.com/?p=60987 “For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.

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]]> Hasbro has signed a licensing partnership with Nintendo to create products based on the Legend of Zelda franchise.

The multi-year collaboration begins in 2027, but the first reveals of three 6″ scale figures will take place at San Diego Comic Con next week.

“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.

“By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”

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